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INDEX— Continued
Sponsors (Contd): Local, Net Time Sales, 1938. . . Mutual, Gross Expenditures,
1938
National and Regional Net Time Sales, 1938. .
Spot,
NBC, Gross Expenditures, 1938
NBC Policies Regarding
NBC-CBS Revenue from Ranking Industries, 1933-38
National Spot, Net Time Sales, 1937
Network, National Spot and Regional, List of 825
Network, Programs by Type, 1937-39
Network Programs, 1938-39, Complete Particulars of ... .
Network Revenue by Industries, 1938
Network, Total Net Time Sales, 1937
Network, Total Net Time Sales, 1938
Political, CBS 1938 Expenditures
Political, Mutual 1938 Expenditures
Political, NBC 1938 Expenditures
Ranking Expenditures with NBC-CBS, 1936-38 777.
Ratings on Five Leading Daytime Programs Since March, 1930
Ratings on Ten Leading Evening Programs Since March, 1930
Ratings on Twenty-five Leading Evening Programs and Ten Leading Daytime Programs, Oct., 1938-April, 1939
Sports, Noted by U. S. and Canadian Stations
Total Net Time Sales to in 1937
169
173
169
174
177
555 ff
179
170
187
204
447
451
452
529
180
170
169
178
178
178
179
181
99
102
92
98
91
859 884
170
SPORTS 855-884
Baseball 1939: General Mills and Co-Sponsors — 855-858; Baseball 1939: Atlantic Refining Co. — 858859; Station Records on Sponsored Sports: Summer 1938-Spring 1939 —859-884
Sports:
C. A. B. Ratings on 104 105
See also Programs
Spot Radio:
Advertisers 187 204
Agency Time Buyers 205 247
Definition of 205
Revenue, by Stations by Metropolitan Districts: 1937 164 166
Revenue, National and Regional, 1938 169
Revenue, National, 1937 170
STATION REPRESENTATIVES:
845-854
Stationery-Publishers, Network Revenue from, 1938
180
STATIONS 569-844
" U. S. Stations Classified by Wattage— 569; Location of U. S. Stations— 570-573; U. S. Stations, Complete Particulars of — 574-810; Alaskan Stations, Complete Particulars of — 811; Hawaiian Stations, Complete Particulars of — 811-812; Canadian Set Ownership, 1938 — 819; Canadian Stations, Complete Particulars of — 819-838; Canadian Broadcasting Corp. Officers — 838; National Association of Broadcasters, Officers and Committees — 839844; National Association of Broadcasters' Presidents Since 1923 — 844; National Association of Broadcast
^ ers' Conventions, 1923-38 — 844
STATIONS, ALASKA 811
STATIONS, CANADA 819-838
STATIONS, HAWAII 811-812
STATIONS, U. S 574-810
Stations: Baseball Schedule for Atlantic
Refining 858 859
Baseball Schedule for General
Mills 855 857
Classified by Wattage (U. S.). . 569
Facsimile, Particulars of 892 894
Facsimile, Using High Frequencies 894
Location of (U. S.) 570 573
Mentioned by Radio Editors.. 985-1023 Number Affiliated with Networks, by Years 161 162
Number of, by Years 159 160
Procedure Before the FCCSee Federal Communications Commission Revenue — See Revenue
Sports, Complete Records 859-884
Television, Complete Particulars of 886 888
Television, List of 889
Variety Showmanship Awards. 440 441 Super-Power — See Federal Communications Commission
27