Variety radio directory (1939)

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INDEX— Continued Sponsors (Contd): Local, Net Time Sales, 1938. . . Mutual, Gross Expenditures, 1938 National and Regional Net Time Sales, 1938. . Spot, NBC, Gross Expenditures, 1938 NBC Policies Regarding NBC-CBS Revenue from Ranking Industries, 1933-38 National Spot, Net Time Sales, 1937 Network, National Spot and Regional, List of 825 Network, Programs by Type, 1937-39 Network Programs, 1938-39, Complete Particulars of ... . Network Revenue by Industries, 1938 Network, Total Net Time Sales, 1937 Network, Total Net Time Sales, 1938 Political, CBS 1938 Expenditures Political, Mutual 1938 Expenditures Political, NBC 1938 Expenditures Ranking Expenditures with NBC-CBS, 1936-38 777. Ratings on Five Leading Daytime Programs Since March, 1930 Ratings on Ten Leading Evening Programs Since March, 1930 Ratings on Twenty-five Leading Evening Programs and Ten Leading Daytime Programs, Oct., 1938-April, 1939 Sports, Noted by U. S. and Canadian Stations Total Net Time Sales to in 1937 169 173 169 174 177 555 ff 179 170 187 204 447 451 452 529 180 170 169 178 178 178 179 181 99 102 92 98 91 859 884 170 SPORTS 855-884 Baseball 1939: General Mills and Co-Sponsors — 855-858; Baseball 1939: Atlantic Refining Co. — 858859; Station Records on Sponsored Sports: Summer 1938-Spring 1939 —859-884 Sports: C. A. B. Ratings on 104 105 See also Programs Spot Radio: Advertisers 187 204 Agency Time Buyers 205 247 Definition of 205 Revenue, by Stations by Metropolitan Districts: 1937 164 166 Revenue, National and Regional, 1938 169 Revenue, National, 1937 170 STATION REPRESENTATIVES: 845-854 Stationery-Publishers, Network Revenue from, 1938 180 STATIONS 569-844 " U. S. Stations Classified by Wattage— 569; Location of U. S. Stations— 570-573; U. S. Stations, Complete Particulars of — 574-810; Alaskan Stations, Complete Particulars of — 811; Hawaiian Stations, Complete Particulars of — 811-812; Canadian Set Ownership, 1938 — 819; Canadian Stations, Complete Particulars of — 819-838; Canadian Broadcasting Corp. Officers — 838; National Association of Broadcasters, Officers and Committees — 839844; National Association of Broadcasters' Presidents Since 1923 — 844; National Association of Broadcast ^ ers' Conventions, 1923-38 — 844 STATIONS, ALASKA 811 STATIONS, CANADA 819-838 STATIONS, HAWAII 811-812 STATIONS, U. S 574-810 Stations: Baseball Schedule for Atlantic Refining 858 859 Baseball Schedule for General Mills 855 857 Classified by Wattage (U. S.). . 569 Facsimile, Particulars of 892 894 Facsimile, Using High Frequencies 894 Location of (U. S.) 570 573 Mentioned by Radio Editors.. 985-1023 Number Affiliated with Networks, by Years 161 162 Number of, by Years 159 160 Procedure Before the FCCSee Federal Communications Commission Revenue — See Revenue Sports, Complete Records 859-884 Television, Complete Particulars of 886 888 Television, List of 889 Variety Showmanship Awards. 440 441 Super-Power — See Federal Communications Commission 27