Variety radio directory (1939)

Page scan 000173 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1939
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1939-1940)
Leaf #:
000173
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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RURAL SETS IN USE BY HALF-HOURS: SATURDAY ONLY (Plain Percentage Figures Indicate Farm Sets; Figures in Parentheses Indicate Village Sets) PERIOD. EASTERN.* CENTRAL.* MOUNTAIN.* PACIFIC* U.S. TOT.f MORNING: Percent. Percent. Percent. Percent. Percent. 6:00 6:30 A.M 5.0(1.5) 19.2(9.0) 11.6(3.0) 1.1(...) t 6:30 7:00 A.M 7.6(4.4) 26.3(13.6) 21.1(8.9) 4.0(...) J 7:00 7:30 A.M 23.2(15.5) 40.5(27.9) 32.6(37.6) 28.4(16.2) $ 7:30 8:00 A.M 23.4(15.3) 36.4(27.5) 32.6(39.6) 29.0(22.1) J 8:00 8:30 A.M 29.1 (20.6) 31.5 (27.9) 27.4 (40.6) 28.4 (33.8) i 8:30-9:00 A.M 25.7(19.7) 29.7(26.7) 22.1(28.7) 25.0(30.1) $ 9:00 9:30 A.M 24.5 (25.1) 27.4 (26.2) 18.9 (29.7) 19.9 (34.6) 27.1 (24.4) 9:30-10:00 A.M 25.0(23.7) 26.6(25.8) 18.9(24.8) 21.6(35.3) 26.5(23.4) 10:00-10:30 A.M 29.0 (26.7) 23.9 (24.5) 23.2 (23.8) 28.4 (35.3) 28.0 (26.2) 10:30-11:00 A.M 27.1 (27.2) 21.4 (24.1) 20.0 (21.8) 29.0 (34.6) 26.7 (26.3) 11:00-11:30 A.M 27.0(24.9) 22.7(21.0) 18.9(20.8) 39.2(32.4) 25.0(25.8) 11:30-12:00 Noon 29.4(27.8) 29.7(22.8) 25.3(25.7) 43.2(32.4) 24.1(26.5) 6:00-12:00 Noon 56.8 (51.5) 66.1 (58.8) 52.6 (60.4) 61.9 (54.4) 62.2 (55.0) AFTERNOON: 12:00-12:30 P.M 36.7 (27.7) 47.2 (35.2) 36.8 (23.8) 54.5 (30.9) 27.0 (25.6) 12:30-1:00 P.M 32.0(23.8) 42.8(36.1) 32.6(23.8) 50.6(29.4) 29.4(24.4) 1:00 1:30 P.M 24.1 (23.4) 19.7 (24.8) 17.9 (18.8) 18.7 (17.6) 37.1 (28.9) 1:30-2:00 P.M 21.7(24.2) 18.3(24.8) 14.7(18.8) 18.2(18.4) 34.2(29.8) 2:00-2:30 P.M 25.3(29.7) 18.9(28.9) 15.8(17.8) 13.1(29.4) 23.7(27.8) 2:30 3:00 P.M 25.8 (31.2) 19.3 (29.3) 13.7 (15.8) 16.5 (32.4) 23.2 (28.5) 3:00-3:30 P.M 27.3(33.9) 18.9(28.5) 14.7(14.9) 19.9(35.3) 24.2(31.0) 3:30-4:00 P.M 27.4(34.0) 18.9(27.2) 16.8(15.8) 19.9(35.3) 24.0(30.9) 4:00 4:30 P.M 25.0 (33.7) 17.5 (25.0) 16.8 (16.8) 26.7 (40.4) 20.7 (29.5) 4:30-5:00 P.M 24.1(32.0) 18.0(22.2) 20.0(17.8) 26.7(40.4) 20.3(28.2) 5:00 5:30 P.M 23.7 (29.9) 19.2 (22.2) 24.2 (21.8) 40.9 (51.5) 19.0 (27.3) 5:30 6:00 P.M 24.1 (30.0) 23.4 (24.2) 23.2 (24.8) 40.3 (54.4) 19.8 (26.6) 12:00-. 6:00 P.M 61.5 (61.8) 65.1 (64.8) 51.6 (47.5) 76.1 (78.7) 64.1 (63.9) 6:00 A.M.-6:00 P.M.. 72.9 (71.8) 78.8 (77.5) 62.1 (73.3) 83.5 (86.0) 76.5 (75.4) EVENING: 6:00-6:30 P.M 41.3(43.7) 45.5(46.0) 36.8(41.6) 57.4(57.4) 26.2(33.5) 6:30 7:00 P.M 45.5 (47.6) 47.9 (51.4) 38.9 (50.5) 58.0 (57.4) 30.1 (36.2) 7:00 7:30 P.M 60.3 (59.2) 54.3 (55.2) 45.3 (59.4) 69.9 (55.1) 47.9 (50.7) 7:30 8:00 P.M 60.8 (58.9) 52.8 (53.2) 50.5 (58.4) 69.9 (52.2) 49.3 (52.8) 8:00 8:30 P.M 62.6 (57.8) 51.0 (49.8) 55.8 (55.4) 58.5 (53.7) 55.1 (55.5) 8:30-9:00 P.M 61.5(55.7) 46.7(46.6) 51.6(51.5) 55.7(55.1) 54.0(54.4) 9:00-9:30 P.M 45.3(43.6) 30.4(33.2) 36.8(41.6) 45.5(47.1) 49.4(48.0) 9:30-10:00 P.M 38.5 (37.7) 25.6 (27.5) 28.4 (32.7) 33.0 (39.0) 44.6 (43.9) 10:00-10:30 P.M 20.8(19.8) 14.8(15.7) 11.6(23.8) 12.5(19.9) 31.4(29.8) 10:30-11:00 P.M 15.6 (14.6) 10.1 ( 9.1) 9.5 (15.8) 6.2 ( 9.6) 26.9 (24.7) 11:00-11:30 P.M 7.0(6.7) 6.0(4.6) 2.1(9.9) 2.3(2.9) 16.6(16.1) 11:30-12:00 Mid 4.2(4.2) 4.1(2.8) 2.1(3.0) 1.1(1.5) 12.4(12.1) 6:00 P.M.-12:00 Mid. 79.8 (77.9) 76.3 (74.2) 64.2 (74.3) 85.8 (80.1) 77.5 (76.5) 6:00 A.M.-12:00 Mid. 86.9 (88.2) 86.6 (87.8) 76.8 (85.1) 97.2 (93.4) 87.0 (88.4) * 100% equals total number of farm and village families (separately) in each time zone. Time given is in terms of local standard time for individual time zones. f U. S. total is weighted according to the number of farm and village radio families (separately) in each time zone (Eastern 32%, Central 56%, Mountain 5%, Pacific 7%). Each percentage in this column is the simultaneous coast-to-coast audience, in terms of New York time as shown on the left. 100% equals Total U. S. Farm Radio Families. % Data for periods prior to 6 A.M. were not obtained. The earliest hour for which a U. S. Total can be computed is 9 A.M. New York time. 157