Variety radio directory (1939)

Page scan 000464 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1939
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1939-1940)
Leaf #:
000464
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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POPULARITY POLLS— Continued 7. Howie Wing... 23 Programs Best Serving Democratic Ideals 8. March of Games 19 America's Town Meeting of the Air. 9-10. Jack Armstrong and Kaltenmey Americans All — Immigrants All. er's Kindergarten 17 ^ , Tr . . ,-, 11-12. Don Winslow and Music for Fun 13 ^ A ^ Bes\ YSS V Pr°9mmS 13. Tom Mix 12 Good News of 1939< 14. White Rabbit Line 10 Chase & Sanborn Hour. 7i n • D j n * j: ,noo Best Light Music Major Radio Events of 1938 Firestone Symphony Orchestra. 1. H. V. Kaltenborn's Coverage of Cities Service Concert. the Czechoslovakian Crisis 371 American Album of Familiar Music. 2. Orson Welles "War of the Worlds" program 62 Best Quiz Program Information, Please. Best Adult Education Programs LADIES' HOME JOURNAL POLL OF The World Is Yours. RADIO FAVORITES. Conducted by the What Price America. Ladies' Home Journal and announced in Americans at Work, the February, 1939, issue, this survey is Best Serious Music (Sponsored) uaSS5n°? Sf rS°nf l intf15viewus wAhu W°men Ford Sunday Evening Hour, by 600 field workers throughout the coun standard Qil broadcasts of West Coast try. Distribution of interviews considered symphonies factors of age, marital and economic status, religion, geographic division and size of Best Serious Music (Sustaining) community. Winners, ranked according to NBC Symphony Orchestra, popularity, with percentage of votes re New York Philharmonic, ceived: Metropolitan Opera Broadcasts. 1. Chase & Sanborn Hour (Charlie Sinfonietta. McCarthy) 12% 2-3. Major Bowes and Jack Benny... 7% Best Dramatic Programs 4-5. One Man's Family and sym Campbell Playhouse. phonic music 6% Woodbury Playhouse. 6-7. News broadcasts and Kraft NBC Great Plays. Music Hall 5% Lux Radio Theatre. 8-9. Lux Radio Theatre and Lucky Children'? Proarams Strike Hit Parade 3 % „ . ,°fst c™'<f en s Programs 10. Rudy Vallee 2% Musical Plays by Ireene Wicker. 11. All others 44% Lets Pretend. ' Best Children's Educational Programs NBC Music Appreciation Hour. In conjunction with this survey, the American School of the Air. Ladies' Home Journal published a survey _ , „ . , _ on "What the Women of America Think of ^ „ . BJfst Serial Program Entertainment." As regards radio, 60% of °n+e ^an s Family }Th™g\ST?ls w+tr.e those Ladies Home Journal readers sur not officially included in the balloting, this veyed (radio owners only) thought that Program received enough votes to warrant too much time was given to radio adver special recognition ). tising; the same percentage figure also ap Best News Commentators plied to non-readers who were asked the H y Kaltenborn. same question. To the question "Does (the Paul ' Sullivan (of WHAS, Louisville, for advertising) annoy or irritate you?" 56% Mid-West networks), of the readers, and 50% of the non-readers, said it did. However, only 33% of both Unique Radio Program readers and non-readers preferred that Salute of Nations, there be no advertising at all via radio. Regarding children's programs, 68% read Advertising Best Presented ers and 62% non-readers thought they General Foods' Jell-O Program, were too exciting. Standard Brands' Tender Leaf Tea Program. Special Award Americans All — Immigrants All (as "the FIFTH ANNUAL AWARDS OF THE most original and informative program in WOMEN'S NATIONAL RADIO COMMIT troduced on the airwaves between April 1, TEE. Announced April 19, 1939. 1938 and March 31, 1939"). 446