Variety radio directory (1939)

Record Details:

Title:
Variety radio directory
Date:
1939
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1939-1940)
Leaf #:
000501
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 28, 2023
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NETWORK COMMERCIALS— Continued Talent: J. Anthony Smythe; Minetta Ellen; Page Gilman; Michael Raffetto; Kathleen Wilson; others. Length of Run: Started Jan. 16, 1939. I Want a Divorce Sponsor: Sussman Wormser & Co. (S. & W. Fine Foods). Agency: Emil Brisacher and staff. Origination: San Francisco. Air Time: Friday, 8 to 8:15 p.m., PST. Network: CBS; 8 stations. Production: Bill Lawrence, Van Fleming. Script Writers: Peter B. Kyne, Hugh Wiley, Donald Henderson, Van Fleming, Rex Rivers, Elsie Robinson. Talent: Virginia Gordon; John Deering; dramatic cast. Agency Directors: Emil Brisacher, Walton Purdom, Weston Settlemier. Conductor: Van Fleming. Length of Run: Started Oct. 16, 1938. I Want a Divorce Sponsor: Sussman Wormser & Co. (S. & W. Fine Foods). Agency: Emil Brisacher and staff. Origination: San Francisco. Air Time: Friday, 8:15 to 8:30 p.m., PST. (Before May 5, 1939, Thursday, 9:15 to 9:30 p.m.; before Jan. 8, 1939, Sunday, 8:15 to 8:30 p.m.; before Jan. 16, 1938, Sunday, 8:15 to 8:30 p.m. and Thursday, 9:15 to 9:30 p.m.; before Dec. 5, 1937, Sunday, 8:15 to 8:30 p.m. and Wednesday, 9:15 to 9:30 p.m.). Network: NBC Red; 9 stations. Script Writers: Peter B. Kyne, Hugh Wiley, Donald Henderson, Van Fleming, Rex Rivers, Elsie Robinson. Talent: Vicki Vola; Lou Tobin, dramatic cast. Agency Directors: Emil Brisacher, Walton Purdom, Weston Settlemier. Announcers: Archie Presby, Hal Gibney. Conductor: Van Fleming. Length of Run: Started Oct. 17, 1937 (Sunday), Oct. 20, 1937 (Wednesday); became once-a-week show on Jan. 16, 1938, and ended Oct. 9, 1938. Information, Please Sponsor: Canada Dry Ginger Ale Co., Inc. Agency: J. M. Mathes, Inc. Origination: New York. Air Time: Tuesday, 8:30 to 9 p.m. Network: NBC Blue; 54 stations, plus transcriptions. Production: Dan Golenpaul (owner of the program). Talent: Clifton Fadiman, m.c; Franklin P. Adams; John Kiernan; Oscar Levant; guests. Agency Director: Wilfred S. King. Announcer: Milton Cross. Length of Run: Started Nov. 15, 1938. Inside of Sports Sponsor: Bayuk Cigars, Inc. Agency: Ivey & Ellington, Inc. Origination: Hollywood. Air Time: Monday through Saturday (Mon. to Fri., 7:45 to 8 p.m., 1 station); (Mon. to Sat., 7:45 to 8 p.m., 2 stations); (Tues., Thurs. and Sat., 7:45 to 8 p.m., 6 stations); (Tues., Thurs. and Sat, 10:15 to 10:30 p.m., 4 stations); (Mon., Wed. and Fri., 7:30 to 7:45 p.m., 4 stations). Script Writer: Sam Baiter. Talent: Sam Baiter (Jack Stevens on Mon., Wed. and Fri., 7:30 to 7:45 p.m.). Length of Run: Started June 14, 1938. Inside Story, The Sponsor: Ralston Purina Co. (Shredded Ralston). Agency: Gardner Advertising Co. Origination: Chicago. Air Time: Tuesday, 8 to 8:30 p.m. (repeat from 10:30 to 11 p.m.). (Test program was heard Thursday, 8 to 8:30 p.m., PST.) Network: NBC Blue; 61 stations. (CBS Pacific; 7 stations, on test program.) Production: Clarence L Menser. (Test program was handled by M. P. Wamboldt). Script Writer: Lennard T. Holton. Talent: Fred Sullivan, m.c; varied dramatic cast each week. Agency Director: Charles E. Claggett. Conductor: Glenn Welty. Music Arranger: Glenn Welty. Length of Run: Test program ran from Dec. 6, 1938, to March 2, 1939; coast-tocoast program started March 14, 1939. Interesting Neighbors Sponsor: F. W. Fitch Co. (Fitch Shampoo). Agency: L. W. Ramsey Co. Origination: Chicago and various other points. Air Time: Sunday, 7:30 to 8 p.m. (Before Jan. 9, 1938, Saturday, 11:45 a.m. to 12 noon). Network: NBC Red; 39 stations. Production: G. E. Bischoff. Talent: Jerry Belcher; Dean Fossler, organist; Roy Shield's orchestra; guests. Agency Director: E. G. Naeckel. Announcer: Fort Pearson. Conductor: Roy Shield. Length of Run: Sept. 26, 1937, to Aug. 28, 1938. (Replaced by Fitch Band Wagon). 483