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NETWORK COMMERCIALS— Continued
Fletcher Wiley
Sponsor: Soil-Off Mfg. Co. (Cleaning
Fluid). Agency: Hillman-Shane Advertising
Agency, Inc. Origination: Hollywood. Air Time: Thursday and Friday, 12:45 to
1 p.m. (repeat from 3:45 to 4 p.m.). Network: CBS; 2 stations. Talent: Fletcher Wiley, news commentator. Length of Run: Sept. 8 to Dec. 8, 1938.
Origination: New York.
Air Time: Sunday, 9:30 to 9:45 p.m. (repeat from 11 to 11:15 p.m.).
Network: NBC Blue; 62 stations.
Production: Blayne Butcher.
Script Writers: Various.
Talent: Ben Grauer; audience participation.
Agency Director: Blayne Butcher.
Announcer: George Ansbro.
Length of Run: July 10, 1938 to July 24, 1938. (Replaced Walter Winchell during July).
J. B. Williams Co.
(See "True or False")
Meredith Willson Orchestra
(See "Good News of 1939") (See "Signal Carnival")
Wilshire Oil Co.
(See "Pull Over, Neighbor")
Ward Wilson
(See "Phil Baker") (See "Honolulu Bound")
Win Your Lady
Sponsor: JergensWoodbury Sales Corp.
(Woodbury Facial Soap). Agency: Lennen & Mitchell, Inc. Origination: Chicago. Air Time: Sunday, 9 to 9:30 p.m. (repeat
from 10:30 to 11 p.m.). Network: NBC Blue; 62 stations. Production: Mann Holiner (of the agency). Script Writer: Jim Pease. Talent: Jim Ameche; Phil Lord; Betty Lou
Gerson; Ethel Owen; Ruth Bailey; Ray
Johnson; Roy Shield's orchestra. Agency Director: Mann Holiner. Announcer: Bret Morrison. Conductor: Roy Shield. Length of Run: July 3, 1938 to Sept. 25,
1938. (Replaced Woodbury's Hollywood
Playhouse for the summer).
Walter Winchell
(See "Jergens Journal— Walter Winchell")
Winchell Column Quiz
Sponsor: Andrew Jergens Co. (Jergen's
Lotion). Agency: Lennen & Mitchell, Inc.
Howie Wing
Sponsor: Kellogg Co. (Corn Flakes). Agency: J. Walter Thompson Co. Origination: New York. Air Time: Monday through Friday, 6:15
to 6:30 p.m. (repeat from 8:15 to 8:30
p.m.). Network: CBS; 40 stations. Script Writer: Wilfred G. Moore. Talent: William Janney (Howie Wing);
Mary Parker (Donna Cavendish); Neil
O'Malley; others. Announcer: Ralph Edwards. Length of Run: Started Oct. 3, 1938.
Paul Wing
(See "Spelling Bee")
Don Winslow of the Navy
Sponsor: Kellogg Co. (Wheat Krispies).
Agency: Hays MacFarland & Co.
Origination: Chicago.
Air Time and Network: Monday through Friday, 5:30 to 5:45 p.m-. (NBC Blue, 15 stations; repeat from 6 to 6:15 p.m., NBC Blue, 7 stations). (Previous to Sept. 26, 1938, 5:30 to 5:45 p.m., NBC Blue, 15 stations, with repeat from 7 to 7:15 p.m. on NBC Red, 5 stations; previous to Aug. 12, 1938, 7 to 7:15 p.m., NBC Red, 5 stations, with no repeat).
Production: Handled by the agency and NBC.
Script Writers: Al Barker, Lt. Commander Frank Martinek.
Talent: Bob Guilbert (Don Winslow); Edward Davison (Red Pennington); Lenore Kingston (Mercedes Colby); Ruth Barth (Misty); Betty Ito (Lotus); Howard Hoffman (Scorpion); Fred Sullivan (Michael Splendor); Ray Suber (Moy); Dick Holland (Joe Printzlau); Betty Jeffries (Pat); Margaret Fuller (Tasmia); Rupert LaBelle (Admiral Colby). Agency Director: Evelyn Stark. Announcer: Fort Pearson. Length of Run: May 2, 1938 to March 24, 1939.
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