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RADIO EDITORS— Continued
advance information on special spot events of national or local interest. Lists KGO, KPO, KSFO, KFRC, KSAN, KJBS, KYA, KROW, KLX, KRE, KLS. Rate: 18 cents per line.
OAKLAND TRIBUNE (e: 76,620; S: 63,377). Oakland, Calif. No radio editor. Paper carries 2-column log, listing KLX, KPO. KGO, KSFO, KFRC, KYA, KROW. KJBS, KRE, KLS and KSAN completely; summary of short-wave stations. No art work. Rate: 21 cents per line, with oneinch minimum.
ONTARIO DAILY REPORT (e; 4,261), Ontario, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches, with one column by 8 inches devoted to "best bets." No regular column or art work. Lists KFI, KEHE, KMPC, KHJ, KFWB, KNX, KRKD, KFOX, KFAC, KECA. (For further details of Homer Canfield's syndicated service, see his listing under Radiologic, Glendale, Calif.).
OXNARD EVENING PRESS (e; 902), Oxnard, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches, with one column by 8 inches devoted to "best bets." No regular column or art work. Lists KFI, KEHE, KMPC, KHJ, KFWB, KNX, KRKD, KFOX, KFAC, KECA. (For further details of Homer Canfield's syndicated service, see his listing under Radiologic, Glendale, Calif.).
PALO ALTO TIMES (e; 4,911), Palo Alto, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches. No regular column or art work. Lists KSFO, KFRC, KPO, KGO, KLX, KROW, KQW, KDON, KYA. (For further details of Homer Canfield's syndicated service, see his listing under Radiologic, Glendale, Calif.).
PASADENA INDEPENDENT (Mon, Wed.. Fri., radio editor states there are 48,000 subscribers), Pasadena, Calif. Will N. MacBird (by-line, "Bill Bird"). Uses 22 inches each issue — N,R,C. Log runs 45 to 60 inches per issue; "best bets," 3 to 5 inches. No set policy regarding art, but rarely uses it. Prefers straight, complete publicity, with any news angle covered. Lists NBC, CBS, Mutual, Don Lee, KFI, KECA, KNX, KHJ, KFWB, KEHE, KFAC, KMPC, KIEV, KGFJ, KFVD, KPPC, KMTR. Rate: 10 cents per line.
PASADENA POST (m: 22,044; S: 22,257) & STAR-NEWS (e: 22,420); Pasadena,
Calif. Reg Warren (also real estate editor, automobile section editor). Uses one column daily except Sunday — N,R,C. Log runs to 21 inches in the Star-News, 38 inches in the Post, with 4 or 5 inches devoted to "best bets." No art work. Prefers publicity with news value. Lists NBC, CBS, Mutual, California Radio System, KGER, KFAC, KFOX, KPPC, KRKD, KFVD, KEHE. KMPC, KMTR. Rate: $1.82 per inch in either paper; $2.66 for both.
PETALUMA ARGUS-COURIER (m, e;
3,327), Petaluma, Calif. Elwood F. Owen
(also handles news writing, circulation). Uses about 2-column log daily, listing KPO, KGO, KFRC, KFSO. No art work. Rate: 4 cents per line.
REDONDO DAILY BREEZE (e; 3,376),
Redondo, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches. No regular column or art work. Lists KFI, KEHE, KMPC. KHJ. KFWB, KNX, KRKD, KFOX, KFAC, KECA. (For further details of Homer Canfield's syndicated service, see his listing under Radiologic, Glendale, Calif.).
REDWOOD CITY TRIBUNE (e; 3,152), Redwood City, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches. No regular column or art work. Lists KSFO, KFRC, KPO, KGO, KLX, KROW, KQW, KDON, KYA. (For further details of Homer Canfield's syndicated service; see his listing under Radiologic, Glendale, Calif.)
RICHMOND INDEPENDENT (e; 5,826). Richmond, Calif. No radio editor. Carries daily log prepared by Homer Canfield, which runs 2 columns by 16 inches, with 2 columns by 6 inches devoted to "best bets." No regular column or art work. Lists KSFO, KFRC, KPO, KGO, KLX, KROW, KQW, KDON, KYA. (For further details of Homer Canfield's syndicated service, see his listing under Radiologic, Glendale, Calif.).
SACRAMENTO BEE (e; 65,736). Sacramento, Calif. Ronald D. Scofield (also music, drama, film, art and literary editor). Uses 2 columns Monday through Friday, full magazine feature page and full news page Saturday — N,C. Log runs 20 inches with three-quarter column of "best bets" Monday through Friday; 125 inches Saturday, with column and a half of "best bets." Also uses one or 2 columns of art work daily, page layouts in Saturday Magazine; accepts
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