Variety radio directory (1939)
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RADIO EDITORS— Continued
torial writer, columnist) Uses 12-inch column daily — N,R,C. Also runs 10 inches of highlight listings. Uses onlyart work of Mutual programs (paper owns WHBF, an affiliate of Mutual). Prefers straight news about programs. Lists WHBF, WOC, WGN, WMAQ, WENR, WLS, WBBM, WMT; others on occasion. Rate: 7 cents per line.
ILLINOIS STATE JOURNAL (d: 40,324;
S: 35,240), Springfield, 111. Harry W. Moody (also feature editor). Uses 21inch column daily (same material appears in morning and evening editions) — N,R,C. Program log runs 21 inches, with 3 inches of "best bets". Also uses 4 to 12 inches of art work daily; accepts both glossy prints and mats. Prefers straight news material briefly describing what program consists of: talent, guests, subjects of talks, song titles, etc. Lists NBC, CBS, Mutual, KSD, WILL, WMAQ. WLW, WGN, WJR, WBBM, WCCO, WHAS, WENR, WCFL, WHO, WLS, WTAM, KMOX, WOWO, WFBM, KWK, WCBS, WMBD. Rate: 8 cents per line (all issues).
WAUKEGAN NEWS-SUN (e; 13,164), Waukegan, 111. Kermit Rolland (also police reporter). Uses 10 inches daily— N. No art work. Log runs 27 inches and lists NBC, CBS, Mutual, WBBM, WCFL, WIND, WGN, WENR, WMAQ. WTMJ, WJJD. Rate: 10 cents per agate line.
INDIANA
ANDERSON HERALD (m, except Monday: 13,643; S: 14,112), Anderson, Ind. C. T. Jewett (also news editor). Uses varying amount of space each issue — N,C,R. Program log runs 16 to 20 inches Tuesday to Friday, 30 to 35 inches Saturday and Sunday. News art is used as space permits; accepts mats. Prefers news announcements that can be used with regular scheduled logs, and personality items of progress. Lists CBS. NBC and WHBU. Rate: 5V2 cents per line, daily and Sunday.
ELKHART DAILY TRUTH (e; 15,250),
Elkhart, Ind. Calvin D. Albrecht (also reporter). Uses 25 to 30-inch log daily, with program details. Rarely uses art work. Prefers program detail, especially as to guests and special features. Lists WGN, WMAQ, WENR, WIND, WOWO. WLS, WIBO, WTRC. Rate: 5% cents per line.
EVANSVILLE PRESS (e. except Saturday: 31,280; Saturday: 25,370) &
COURIER (m: 38,646), Evansville, Ind. No radio editor. Courier carries AP highlights and news notes; Press carries UP and AP notes and news. Some major stations are mentioned in the highlights noted above; WGBF and WEOA are listed regularly. Art work is used occasionally; mats accepted. Prefer straight news and program changes. Rate: 16 cents per line, combination of Courier and Press.
* EVANSVILLE SUNDAY COURIER & PRESS (57,567), Evansville, Ind. Clifton Brooks (also Sunday editor). Uses full page, including log, art, etc. — N,C,R. Also uses a layout; accepts mats. A column or 2 of AP and Up highlights includes major stations; also lists WGBF, WEOA. Prefers news, short features. Rate: 1! cents per line.
FORT WAYNE JOURNAL-GAZETTE (m:
48,967; S: 43.389), Fort Wayne, Ind. Chester R. Brouwer (also theatrical editor). Uses 2-column log daily; no art work. Lists WOWO, WGL, WLW. WTAM, WMAQ, WGN, WJR. Rate 12 cents per line.
FORT WAYNE NEWS-SENTINEL (e; 61.994), Fort Wayne, Ind. John G. Koehl.
Uses 50-inch log daily; no art work. ListWLW, WOWO, WGL, WMAQ, WJR, WBBM. Rate: $1.40 per square inch.
GOSHEN NEWS-DEMOCRAT (e; 5,348) Goshen, Ind. Herbert A. Swartz (also writes sports column and feature stories). Uses 10-inch column Monday through Friday, nearly a full column Saturday — N,R. Log runs 10 inches or more. Also uses one-column mats 2 or 3 times a week. Prefers short items on coming programs, such as names of special guests, sketches, or plays, special musical features, etc. Lists NBC, CBS. Mutual, WIND, WTRC, WBAA. WHIP. WJJD, WAAF, KNX, KOA, KFI, KSL. Rate: 56 cents per inch.
HAMMOND TIMES (e. except Saturday: 23,598; S: not available), Hammond, Ind. Paul K. Damai (also writes weekly I. Q. Test). Uses 20-inch column Wednesday. 60-inch Sunday — R,N,C. Log is run in all issues and averages 20 inches except Sunday, when space averages 25 inches and includes "best bets". A one-column cut is generally used Sunday; accepts mats. Prefers publicity with news value. Lists NBC, CBS, Mutual, WMAQ, WLS. WENR, WBBM, WGN, WCFL, WIND. WHFC, WJJD, WHAS, WLW, WHIP. WWAE, WJR, WAAF. Rate; Approximately $1 per inch.
996