Variety radio directory (1939)

Page scan 0001034 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1939
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1939-1940)
Leaf #:
0001034
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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RADIO EDITORS— Continued Kenny (also radio commentator and promotional work). Uses column and a half weekdays and Sunday — N,C,R. Log also runs to a column and a half, with 4 inches of "best bets". Uses 4 or 5 cuts of prominent radio personalities each issue; accepts glossy prints. Prefers human interest and "newsy" items about well-known and obscure artists. Lists WEAF, WJZ, WABC, WOR, WQXR. WMCA, WNEW, WINS, WHN, WOV, WBNX, WHOM. Rate: 65 cents per line. NEW YORK DAILY NEWS (m: 1,802,433: S: 3,343,579). New York, N. Y. Ben S. Gross. Uses 15 inches of 8 point type daily — R, N, C. (Ninety per cent of column devoted to program reviews which are changed for various editions). Log runs to 24 inches, with 7 inches of "best bets". Also uses a half-column vignette each day; accepts glossy prints. Prefers straight news and occasional background material to aid in writing reviews. Lists WEAF, WJZ, WABC, WOR, WAAT, WARD, WBBC, WBBR, WBIL, WBNX, WCNW, WEVD, WFAB, WHN, WINS, WLTH, WMBQ, WMCA, WNEW, WNYC, WOV, WQXR, WVFW, WWRL. WFAS, WHBI, WHOM. Rate: $1.75 per agate line daily, $2.00 Sunday. NEW YORK JOURNAL-AMERICAN (e: 623,318; S: 1,032,182), Tom Brooks (also Hearst Sunday papers; radio, editorial and general promotion). Uses 10 to 16 inches of material written by Dinty Doyle (see his separate listing for New York Journal-American). Log appears daily and Sunday and runs 45 inches, with an average of 5 inches of "best bets". No art work. Prefers newsy, readable matter. Lists WEAF, WJZ, WABC, WOR, WNEW, WINS. WHN, WMCA and WNYC completely; highlights of WBIL. WQXR, WOV. WARD, WLTH. WVFW, WCNW, WBBC, WBNX, WHOM, WAAT, WWRL. Rate: $1 per line daily for "requested" position on radio page, $1.10 for "purchased" position; $1.25 Sunday. NEW YORK JOURNAL-AMERICAN (e: 623,318; S; 1,032,182), New York, N. Y. Joseph Edward Doyle (by-line "Dinty Doyle"). Uses three-quarter to full column weekdays and Sunday, with three classifications given equal space — N,C,R. Log runs about 45 inches, with 3 inches of "best bets". No art work. Prefers news and features. Lists WEAF, WJZ, WABC, WOR, WNEW, WINS, WMCA, WHN, WNYC, WOV, WBNX, WWRL, WAAT, WARD, WHOM, WCNW, WQXR, WLTH. Rate: $1 per line daily for "requested" position on radio page, $1.10 for "purchased" position; $1.25 Sunday (full circulation); $1 Sunday (50 mile radius). NEW YORK MORNING TELEGRAPH (m, S; not available), New York, N. Y. Melvin Spiegel. Uses two 7-inch columns daily — C,N,R. No art work; no program listings. Prefers gossip, news, studio happenings. Rate: 50 cents per line daily, 55 cents Sunday. NEW YORK POST (e, except Saturday: 252,962; Saturday: 205,463), New York, N. Y. Leonard Carlton (also writes Sunday feature for Philadelphia Record). Uses 10 to 12 inches daily — N,R,C. Logruns about 2 columns, with 4 to 6 inches of "best bets." No art work. Lists WEAF. WJZ, WABC, WOR, WMCA, WNYC, WHN, WBIL, WNEW, WOV, WEVD, WQXR. Rate: 45 cents per line. NEW YORK SUN (e; 301,558), New York, N. Y. E. L. Bragdon. Uses 8 columns of technical material on Saturday, with occasional news item. Log appears daily except Saturday and runs 35 inches, with an average of 3 inches devoted to "best bets." Also uses one 2-column drawing on Saturday; accepts glossy prints. Lists WEAF, WJZ, WABC, WOR, WMCA. WNEW, WHN, WQXR, WEVD. Rate: 73 cents per agate line; 8 cents a line extra for radio page. (Specializes in technical aspects of television, short-wave, and home construction and repair of radio sets). NEW YORK TIMES (m: 492,570; S: 813,972), New York, N. Y. Orrin E. Dunlap, Jr. Amount of space used daily varies with the news; runs to page and ? half Sunday — N,R,C. Log and "best bets" also varies daily; runs to full page o' advance programs for the week on Sunday. Uses a layout and individual pictures on Sunday; accepts glossy prints. Lists WEAF. WJZ, WABC. WOR, WMCA WEVD, WNYC, WQXR. WHN. Rate: 9f cents per line daily, $1.25 Sunday (ads of radio sets or parts, 87 cents daily, $1.15 Sunday). NEW YORK WORLD-TELEGRAM (e, except Saturday: 423,740; Saturday: 365.962), New York, N. Y. Alton Cook. Uses 2V2 columns Monday through Friday, 4 columns Saturday, including logs and 8 or 10 inches of "best bets." Also uses single or double-column cuts or Saturday; accepts glossy prints. Prefer memoranda for filling out listings in high spot box. Lists WEAF, WJZ, WABC WOR, WMCA. WNYC, WHN, WQXR. Rate: 75 cents per line. 1008