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INDEX— Continued
PRODUCTION 270-348
Sponsored Baseball Broadcasts, 1940—270-273; Network Commercial Programs by Types — 273-278; Network Commercial Programs, 1939-1940, Complete Particulars of —278-347; NBC Sponsored International Broadcasts, Complete Particulars of— 347-348.
PRODUCTION AIDS 228-269
" Music Licensing Societies — 228-245;Popular Songs, 1930-1939— -246-247 '; NBC-CBS Adaptations of Literary Works— 247-250; Plays Specifically Written for Radio— 251-254; Research Organizations — 254-255; Radio News Services — 256; Transcription Producer s — 256-266; Radio Correspondents' Association — 266; Code of the National Association of Broadcasters — 267-269.
PROFESSIONAL RECORDS.847-1075
Profit:
— Broadcasting Industry, 1939
and 1938 114 115
—Network, 1939 114 115
—Station, 1939 114-115
Program Producers, Particulars
of 1075-1087
PROGRAM TITLES 368-408
Proposed Titles, Unused to Date— 368; 5,000 Names of Program Series Broadcast Since May, 1939—369-408
Program Titles:
—Legal Status of 369
—Methods of Checking 369
Programs:
— Audience Participation, Compared by Type 274 277
— Audience Participation, Sales
Effectiveness 43
— A u d i e n c e by Population
Groups 41
— Band Music, Compared by
Type 276
— Children's, Compared by Type 274 275
—Children's, NAB Code Stipulations 267
— Children's .... See also under Popularity Polls
— Classical Music, Compared by
Type 274 275
— Comedy Teams, Compared by
Type 274 275
—Controversial, NAB Code Stipulations 267 268
— Commentator, Compared by
Type 274 277
—Controversial 432 436
—Days of the Week, Effect on. . 41 —Dramatic, Compared by Type. 274 277 —Educational, NAB Code Stipulations 268
— Familiar Music, Compared by
Type 274 277
—FCC Regulation of 430 440
— Frequency Modulation, FCC
Regulation of 445
— Hymns, Compared by Type.. 276 277 — International Sponsored Broadcasts, Complete Particulars
of 347 348
—Length of Run, Network 1939
1940 Commercial 278 347
—NAB Code Stipulations 267 269
— Network Commercial, 1939
1940, Complete Particulars of 278 347 —Network Commercial, by Types 273 278 —News, NAB Code Stipulations. 268 — News Commentators, Compared by Type 274 277
—Novelty, Compared by Type.. 276 277 — Number Listened to Per Week
by Young People 97
— Origination of, Network 1939
1940 Commercial 278 347
—Policies, NAB Code 267 269
— Popular Music, Compared by
Type 274 277
—Popularity Polls 97-106
—Position, Effect on 42
—Ratings on Special Events by
C.A.B., 1939-1940 96
— Ratings on Ten Leading Daytime Programs by the C.A.B., Oct., 1939-April, 1940 95
— Ratings on Twenty-five Leading Evening Programs by the C.A.B., Oct. 1939-April,
1940 95
—Religious, Compared by Type 274 277 —Section Variations, Effect on. . 41 — Semi-Classical Music, Compared by Type 274 275
—Serial, Compared by Type.... 276 277 — Single Act, Compared by Type
274, 276 277
—Sports, Compared by Type 274 275
—Station Schedule, Effect on. .. 43
— Talks-Instruction, Compared
by Type 274 277
— Theme Songs, Network Commercial 278 347
—Time of Day, Effect on 41
—Time of, Network 1939-1940
Commercial 278 347
—Titles of, Since May, 1939 370 408
—Variety, Compared by Type . . 274 277 Prose-Poetry, Network Adaptations of 249 250
Publications, Trade 791 793
Publicity See Merchandising; NewsPublicity
21