Variety radio directory (1940)

INDEX — Continued RESEARCH 33-93 f Radio and Sales, Article by Archi-~\ J bald M. Crossley— 33-56; A Port I J folio of Radio Sales Effectiveness f I Studies, 1930-1940—57-93. J Research Organizations, Complete Particulars of 254 REVENUE & TIME SALES. . .114-131 Broadcast Industry Income Statement, 1939—114-115; Radio Time Sales, 1939, 1938, 1937—116; Comparison Between Major Media, 1939, 1938, 1937—116; Network Gross Time Sales — 116; Expenditures for Network Radio by Industries, 1930-1939, Article by Dr. Frank Stanton— 117-120; CBS 1939 Revenue by Industries — 120; Mutual 1939 Revenue by Industries — 120121; NBC 1939 Revenue by Industries—121; CBS -Mutual-NBC 1939 Advertisers by Rank of Expenditure—121-123; CBS Gross Client Revenue, 1939—123-125; CBS Political Advertisers, 1939 — 125; Mutual Gross Client Revenue, 1939 — 126; NBC Gross Client Revenue, 1939 — 127-130; NBC Political Advertisers, 1939—130; NBC-CBS Day and Evening Revenue , 1931-1939 — 130; Ranking Sponsors' Contribution to Network Dollar Volume — 130; What Reader -Listeners Paid for Radio, Magazine, Newspapers and Farm Papers, 1939—131. Revenue: — ASCAP 228 — Average per Sponsor, CBS, 1938-1939 125 — Average per Sponsor, Mutual Broadcasting System, 19381939 126 — Average per Sponsor, NBC, 1938-1939 130 — Broadcast Industry Gross, 1937-1939 116 —Broadcast Industry Net, 1938 1939 114 115 —CBS, by 1939 Sponsors 123 125 —CBS, from Ten Leading Sponsors, 1936-1939 130 — Combined Network, by Rank of Sponsor Expenditure, 1939 121 123 —Day and Evening, NBC-CBS, 1931-1939 130 —Magazines, 1937-1939 116 — Median per Sponsor, CBS, 1938-1939 125 — Median per Sponsor, Mutual Broadcasting System, 19381939 126 — Median per Sponsor, NBC, 1938-1939 130 — Mutual Broadcasting System, by 1939 Sponsors 126 —NBC, by 1939 Sponsors 127 130 —NBC, from Ten Leading Sponsors, 1936-1939 130 — Network, by Industries, 1930 1939 117 121 —Newspaper, 1937-1939 116 —Political, CBS, 1939 125 —Political, NBC, 1939 130 Ricordi, G. & Co. (Milan), Complete Particulars of 245 Royal Gelatin, Radio's Effect on the Purchase of 67 Rural Radio: —Ownership, Jan. 1, 1938 112 — Ownership and Listening, Basic Data as of Jan. 1, 1938 113 — (Vs.) Purchase of Radio-Advertised Brands (Chart) 73 SESAC See Society of European Stage Authors and Composers, Inc. Sal Hepatica, Radio's Effect on the Purchase of 70 Sales: — Measurements of 33 93 — Radio Time See Revenue Scouring Powders, Radio's Effect on the Use of 65 Scripts: —Buyers of, Advertising Agency 177 227 —Libraries, Particulars of 1087-1088 —Services, Particulars of 1075-1087 — Writers, International Sponsored Broadcasts 347 348 —Writers, Network 1939-1940 Commercial Programs 278-347 Services: —Artists Bureau 1075-1087 —Engineering 360 361 —News 256 —Program Producer 1075-1087 —Research 254 255 —Station Representative 773 778 —Script : 1075-1087 —Script Library 1087-1088 -Transcription 256 266 Set Ownership: — By States and Counties 491 —By Young People 97 — Canadian, by Provinces 752 —Estimated as of Jan. 1, 1940. . . 113 — Median Number of Years.... 113 —Multiple 113 —Urban and Rural, Jan. 1, 1938. 112 Sets: — Auto-radio owned Jan. 1, 1940 113 —Auto-radio Sold in 1939 113 — Battery-portables owned Jan. 1, 1940 113 —Battery-portables Sold in 1939 113 — Cost of Purchase, Operation, Repair and Upkeep of, 1939. 131 25