Variety radio directory (1940)

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INDEX — Continued —Daily Use 113 — Frequency Modulation 354 355 —Homes with Two or More 113 —Median Number of Years Owned 113 —Sales, 1939 131 Shaving Soap, Radio's Effect on the Use of 62 Shortwave: —Broadcasts Sponsored Via NBC 347 348 —Stations, List of 362 Showmanship Awards, Variety.. 110 111 Sloan's Liniment, Radio's Effect on the Purchase of 71 Society of European Stage Authors and Composers, Inc., Complete Particulars of 244 245 Society of Jewish Composers, Publishers and Song Writers. 245 Songs: —Cavalcade of, 1930-1939 246 247 — Theme, on International Sponsored Broadcasts 347 348 —Theme, on Network 1939-1940 Commercial Programs 278 347 Southern Network 478 Special Events, C.A.B. 1939-1940 Ratings 96 Speeches, C.A.B., 1939-1940 Ratings 96 Sponsors: —Accounts by Agencies 177-227 —Baseball, 1940 270 273 —CBS, 1939 123 125 — Day and Evening Expenditures with NBC-CBS, 1931-1939... 130 — International Broadcast 347 348 — Local, Total Gross Time Purchases, 1937-1939 116 —Local, Total Net Time Purchases, 1938-1939 114 115 — Mutual Broadcasting System, 1939 126 —NBC, 1939 127 130 — National and Regional, Total Gross Time Purchases, 1937 1939 116 — National and Regional, Total Net Time Purchases, 1938 1939 114 115 — Network, by Industry Classification, 1930-1939 117 121 — Network, by Rank of Expenditure, 1939 121 123 — Network, National Spot and Regional, List of 1,000 Accounts 137 160 — Network, Net Time Purchases, 1938-1939 114 115 —Network Programs, 1939-1940, Complete Particulars of 278 347 —Political, CBS, 1939 125 —Political, NBC, 1939 130 —Ranking Ten NBC-CBS, 1936 1939 130 Sports: —Baseball, Sponsored, 1940 270 273 —C.A.B. 1939 Ratings 96 —Programs Compared by Type. 274 275 Spot Advertisers See National Spot Advertisers Stage Plays, Adaptations of Broadcast Via NBC-CBS. . . . 247 249 Stanton, Dr. Frank, Article (with Charts) on Expenditures for Network Radio by Industries, 1930-1939 117 120 Station Hour, definition of 273 278 STATION REPRESENTATIVES 773-778 STATIONS 479-772 f U. S. Stations Classified by Wattage— 479; North American Regional Broadcasting Agreement (Excerpts) — 480-485; Location of U. S. Stations — 486-490; Location of Canadian Stations— 490; U. S. Stations, Complete Particulars of — 491744; Alaskan Stations, Complete Particulars of — 744; Hawaiian Stations, Complete Particulars of — 745; Canadian Stations, Complete Particulars of— 752-772. STATIONS, ALASKA 774 STATIONS, CANADA 752-772 STATIONS, HAWAII 745 STATIONS, U. S... 491-744 Stations: — ASCAP Proposed License 229 234 — BMI License 240 242 —Affiliated with CBS 458 459 —Affiliated with Mutual Broadcasting System 464 465 —Affiliated with NBC 468 469 — Allocation under North American Regional Broadcasting Agreement 481 — Baseball Schedule for General Mills and Atlantic Refining 270 273 —Expenses, 1939 114 115 —Facsimile, List of 361 362 — Frequency Modulation, Regulation of 443 445 — International Broadcast, List of 362 — Location of Canadian Stations 490 —Location of U. S. Stations 486 490 — Owned and Operated or Leased by CBS 462 — Owned, Managed or Programmed by NBC 473 —Regulation of by the FCC 417 440 — Revenue See Revenue 27