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INDEX — Continued
—Daily Use 113
— Frequency Modulation 354 355
—Homes with Two or More 113
—Median Number of Years
Owned 113
—Sales, 1939 131
Shaving Soap, Radio's Effect on
the Use of 62
Shortwave:
—Broadcasts Sponsored Via NBC 347 348
—Stations, List of 362
Showmanship Awards, Variety.. 110 111 Sloan's Liniment, Radio's Effect
on the Purchase of 71
Society of European Stage Authors and Composers, Inc.,
Complete Particulars of 244 245
Society of Jewish Composers,
Publishers and Song Writers. 245
Songs:
—Cavalcade of, 1930-1939 246 247
— Theme, on International Sponsored Broadcasts 347 348
—Theme, on Network 1939-1940
Commercial Programs 278 347
Southern Network 478
Special Events, C.A.B. 1939-1940
Ratings 96
Speeches, C.A.B., 1939-1940 Ratings 96
Sponsors:
—Accounts by Agencies 177-227
—Baseball, 1940 270 273
—CBS, 1939 123 125
— Day and Evening Expenditures
with NBC-CBS, 1931-1939... 130
— International Broadcast 347 348
— Local, Total Gross Time Purchases, 1937-1939 116
—Local, Total Net Time Purchases, 1938-1939 114 115
— Mutual Broadcasting System,
1939 126
—NBC, 1939 127 130
— National and Regional, Total Gross Time Purchases, 1937
1939 116
— National and Regional, Total Net Time Purchases, 1938
1939 114 115
— Network, by Industry Classification, 1930-1939 117 121
— Network, by Rank of Expenditure, 1939 121 123
— Network, National Spot and Regional, List of 1,000 Accounts 137 160
— Network, Net Time Purchases,
1938-1939 114 115
—Network Programs, 1939-1940,
Complete Particulars of 278 347
—Political, CBS, 1939 125
—Political, NBC, 1939 130
—Ranking Ten NBC-CBS, 1936
1939 130
Sports:
—Baseball, Sponsored, 1940 270 273
—C.A.B. 1939 Ratings 96
—Programs Compared by Type. 274 275
Spot Advertisers See National Spot
Advertisers Stage Plays, Adaptations of
Broadcast Via NBC-CBS. . . . 247 249 Stanton, Dr. Frank, Article (with Charts) on Expenditures for Network Radio by
Industries, 1930-1939 117 120
Station Hour, definition of 273 278
STATION REPRESENTATIVES 773-778
STATIONS 479-772
f U. S. Stations Classified by Wattage— 479; North American Regional Broadcasting Agreement (Excerpts) — 480-485; Location of U. S. Stations — 486-490; Location of Canadian Stations— 490; U. S. Stations, Complete Particulars of — 491744; Alaskan Stations, Complete Particulars of — 744; Hawaiian Stations, Complete Particulars of — 745; Canadian Stations, Complete Particulars of— 752-772.
STATIONS, ALASKA 774
STATIONS, CANADA 752-772
STATIONS, HAWAII 745
STATIONS, U. S... 491-744
Stations:
— ASCAP Proposed License 229 234
— BMI License 240 242
—Affiliated with CBS 458 459
—Affiliated with Mutual Broadcasting System 464 465
—Affiliated with NBC 468 469
— Allocation under North American Regional Broadcasting
Agreement 481
— Baseball Schedule for General
Mills and Atlantic Refining 270 273
—Expenses, 1939 114 115
—Facsimile, List of 361 362
— Frequency Modulation, Regulation of 443 445
— International Broadcast, List
of 362
— Location of Canadian Stations 490
—Location of U. S. Stations 486 490
— Owned and Operated or
Leased by CBS 462
— Owned, Managed or Programmed by NBC 473
—Regulation of by the FCC 417 440
— Revenue See Revenue
27