Variety radio directory (1940)

Record Details:

Title:
Variety radio directory
Date:
1940
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1940-1941)
Leaf #:
000185
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 28, 2023
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ADVERTISING AGENCIES Ml major agencies on whose activities and accounts information was available, are included in the following list. The period covered is from June 1, 1939, to June 1, 1940. Characteristically, the problem of terminology — an old industry problem — has faced the editors in compiling this information. The solution (or what is hoped to be such) was attempted along the lines of greatest simplicity. Thus, '"'spot" is here taken to mean time purchases by national and regional advertisers over individual stations (as opposed to network broadcasting). "Local" means time purchases by strictly local advertisers. Abbreviations are deemed self-explanatory, but may be checked against the key to the cross-index (foregoing section in this volume) if difficulties arise. Again, the reader should bear in mind that the number of stations accredited network accounts is apt to vary in various sections of this book. The reason for this slight divergence is due to : 1 ) differences in the time of gathering information ; 2) differences in sources of information; and 3) the continual changes in size of hook-ups. AARON & BROWN ADVERTISING AGENCY (formerly Barnes & Aaron), 1411 Walnut St., Philadelphia, Pa.; Locust 2282, Race 2660. Partners: Maurice W. Aaron, Elinor L. Brown. Radio Director: Charles Hoban. Spot Time Buyer: E. L. Brown. Local: Yellow Cab Co. of Philadelphia (pgm-1); Southern California Fish Corp. (pgm-1); Philadelphia Transportation Co. (ann-5); Hershel California Fruit Products (ann-1). THE AD-CRAFTSMEN, 524 Mclntyre Bldg., Salt Lake City, Utah; Wasatch 1936. Manager: Louis W. Larsen. Secretary: Kay Naisbitt. Art Director: Paul Clowes. Director of All Radio Activities: Louis W. Larsen. Local: Beneficial Life Insurance Co. (pgm-1); Covey Garage, Inc. (ann-1); Intermountain Title Guaranty Co. (5 mins-1); Allen Oil Co. (dramatized ann-1). Writers: Louis W. Larsen, Elaine Braby. ADVERTISING ARTS AGENCY, Security Bldg., 510 S. Spring St., Los Angeles, Calif.; MI 3884. Manager: Paul R. Winans. Space Buyer: Arthur C. Richards. Writer: Stella M. Lauch. Radio Director: Arthur C. Richards. Local: Coast Ice Cream Co. (ann-1); Cubbison Cracker Co. (pgm, ann-1); Farmers Market (pgm-1); Forrest Stove Works (pgm, ann-2); Great Northern Life Insurance Co. (pgm-2); City of Inglewood (ann-1); Inglewood Park Cemetery Assn. (pgm-1); NuEnamel Paint Co. (pgm, ann-3); Pasadena Playhouse (ann-6); Slavick Jewelry Co. (pgm, ann-3); Spring Arch Exer cisers (pgm, ann-2); Technocracy, Inc. (pgm-1). ADVERTISING ASSOCIATES, 613 Chattanooga Bank Bldg., Chattanooga, Tenn.; 6-0241. President: John D. Stanard. Vice-President: Charles West, Jr. Treasurer: Mrs. John D. Stanard. Secretary: Louise Holdam. Radio and Publicity Director, Spot Time Buyer: John D. Stanard. Talent Buyer: Mrs. John D. Stanard. Continuity and Script Buyer: Louise Holdam. AITKIN-KYNETT Co., 1400 South Penn Square, Philadelphia, Pa.; Rittenhouse 7810. Partners: A. King Aitkin, H. H. Kynett, M. E. Goldman. Radio Director: H. H. Kynett. Network: Stephano Bros. (CBS Pacific; number of stations not listed). R. H. ALBER CO., 458 Chamber of Commerce, Bldg., Los Angeles, Calif.; Prospect 3331. Owner: R. H. Alber. Radio Director, Talent Buyer: R. H. Alber. Spot Time Buyer: Pauline Hagen. Network and National Spot: Gospel Broadcasting Association (Mutual and spot pgm-80). Spot: Hemphill Diesel Schools (pgm-20); Thermo Air-Conditioning Institute (pgm-25); Unity School of Christianity (pgm-2). Local: Gaffers & Sattler for Gas Ranges (5 mins-1); Schaefer Hat Works (ann-6); Washington Furniture Co. (ann-2). EARL ALLEN CO. See Allen & Reynolds, Inc. ALLEN, HEATON & McDONALD, INC., (formerly Douglass Allen & Leland 177