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ADVERTISING AGENCIES— Continued
PEDLAR & RYAN, INC., 250 Park Ave., New York City; EL 5-7700. President: Thomas L. L. Ryan. Vice-Presidents: Lawrence L. Shenfield, Frank J. Doherty. Secretary, Treasurer: Arthur Cobb, Jr. Radio Director: Gregory Williamson. Time Buyer: Frank G. Silvernail. Spot Time Buyer: Tom Carson. Talent Buyers: Edgar G. Sisson, Jr., Elisabeth Howard. Radio Copy Chief: John Archer Carter. Script Buyer: Finis Farr. Network: P & G for Camay Soap (NBC Red-50, NBC Blue-16. CBC, French and English29) ; P & G for Chipso (NBC Red-23, CBS24, NBC Blue-7, CBC, English and French30); Bristol-Myers for Vitalis (NBC Red51); Lady Esther, Ltd., for Cosmetics (CBS-63). Regional: P & G for Camay Soap (California Radio System-5); P&G for Dash (California Radio System-4). Spot: P&G for Camay Soap (pgm-11); P & G for Chipso (pgm-4); P & G for Dash (pgm-6); Bristol-Myers for Ipana Toothpaste (pgm-5); J. C. Penney (pgm6). Writers: Elaine Sterne Carrington, Rejane des Rameaux, Frank Polimeni (Camay), Irna Phillips, Orin Tovrov, Henri Deyglun, Kay Chase (Chipso), Don Becker (Ipana), Jettabee Ann Shafer (J. C. Penney), Sam Carlton, Al Miller, Ed Ettinger (Vitalis). Staff Writers: Cyril J. Mullen, Jack Finney, Beth Judson, Donald Wallace, Finis Farr, Howard Merrill. Producers: Edwin Wolfe, Elisabeth Howard (Camay), Gilbert Gibbons, of Carl Wester, Inc., Howard Merrill, Basil Lougheran, Elisabeth Howard (Chipso), Chick Vincent, John McClean, Jr. (Ipana), Ed Wolfe, John McClean, Jr. (J. C. Penney), Lester Vail, Edward A. Byron (Vitalis), Edgar G. Sisson, Jr. (Lady Esther).
HAROLD W. PICKERING ADVERTISING AGENCY, 3_10 Templeton Bldg., Salt Lake City, Utah; Wasatch 2658. Owner: Harold W. Pickering. Associate: L. H. Malzahn. Local: Bennett Glass & Paint Co. (ann-3): Utah State Fair Association (ann-3); Boyd Park Jewelers, Inc. (ann1); Gray's Motor Service, Inc. (ann-l> Bennett Motor Co. (ann-3); First Security Trust Co. (ann-1); Redman Van & Storage Co. (ann-1).
PLATT-FORBES, INC., 386 Fourth Ave., New York City; CA 5-4440. President, Treasurer: William A. Forbes. VicePresidents: Rutherford Piatt, Thomas F. Cosgrove, John Monsarrat. Secretary: William S. Walker. Radio Director: Rutherford Piatt. Spot Time Buyers: William S. Walker, J. K. L. Peterson, Parmelee Lyman. Spot: Peter Paul, Inc., for Mounds and Ten Crown Gum (pgm, 5 mins, ann-75); Oxo, Ltd. (ann-16).
Local: Oxo, Ltd. (pgm-1). Producers: World Broadcasting System, Inc. (Peter Paul, Inc.); NBC (Oxo, Ltd.).
POTTS-TURNBULL ADVERTISING CO.,
912 Baltimore Ave., Kansas City, Mo.; Victor 9400. President: W. J. Krebs. Vice-president: D. E. Dexter. Treasurer: E. T. Chester. Secretary: G. F. MaGill. Radio Director, Spot Time Buyer: G. F. MaGill. Talent Buyer: N. P. Rowe. Continuity and Script Buyer: C. R. Lawson.
F. W. PRELLE CO., 983 Main St., Hartford, Conn.; 7-1117. General Manager: F. Wallace Prelle. Accountant: Blanche Ainsworth. Production Manager: Ida Friedman. Art Director: Robert F. Little. Copy Chief: Philip Frank. Radio Director, Space Buyer: Leonard R. Schoenfeld. Spot: Diamond Ginger Ale, Inc. (ann-8); Republican State Central Committee of Connecticut (pgm-9, pgm-7, ann-9, talks-9); Connecticut Ice Manufacturers Assn. (pgm-4). Local: New England Laundry (ann-1); Lux, Bond & Green, Jewelry (pgm-2); Schultz Beauty Salons (pgm-1); Connecticut Mfgs. of Carbonated Beverages (ann-2).
PRESBA, FELLERS & PRESBA, INC., 360
N. Michigan Ave., Chicago, 111.; Central 7683. President: Bert S. Presba. VicePresident: E. A. Fellers. Secretary: Will B. Presba. Director of All Radio Activities: E. A. Fellers. Spot: DeForest Training, Inc., for Correspondence Courses (5 mins, pgm-9); Flex-O-Glass Mfg. Co. (5 mins, pgm-21); Household Magazine (5 mins, pgm-35); Mantle Lamp Co. for Kerosene Lamps (5 mins, pgm-60); Olson Rug Co. (5 mins, pgm60); Dr. Scholl's Foot Comfort for Foot Appliances and Shoes (5 mins, pgm-3); Battle Creek Drugs (ann-4); Colonial Poultry Farms (pgm, ann-2); Dick Niles Packing Co. for Grapefruit (ann-7); Fuller Laboratories for Reducing Candy (pgm-1); Pioneer Life Insurance Co. (5 mins-1); Pure Milk Assn. (pgm-1); Woodmen Accident Co. for Insurance (5 mins, pgm-5); Haskins Bros. & Co. for Soap (5 mins, pgm-7). Writers: William Meredith, Mark Smith. Producer: William Meredith.
PUBLICITY ASSOCIATES, 350 Fifth Ave., New York City; LO 5-3210. President, Radio Director: Josef Israels II. Branch Office: 20 N. Wacker Drive, Chicago (State 2211); William R. Harshe, in charge. Local: New York Post (pgm-2).
RADIO-RUNDFUNK CORP., 207 East 84th St., New York City; RH 4-9609. President: Herbert F. Oettgen. Radio Di
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