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NETWORK COMMERCIALS— Continued
Agency Director: David Owen.
Announcer: Pierre Andre.
Conductor: Fred Jacky.
Theme Song: Andante Religiose
Music Arranger: Fred Jacky.
Length of Run: Started May 30, 1938
(original program started on CBS, June
1, 1936).
Script Writers: Peter B. Kyne, Hugh Wiley,
Donald Henderson Clarke, Van Fleming,
Rex Rivers, Elsie Robinson. Talent: Virginia Gordon; John Deering;
dramatic cast. Agency Directors: Emil Brisacher; Walton
Purdom; Weston Settlemier. Length of Run: Oct. 16, 1938 to Oct. 11,
1939.
I Love a Mystery
Sponsor: Standard Brands, Inc. (Fleischmann's Foil Yeast).
Agency: J. Walter Thompson Co.
Air Time: Thursday, 8:30 to 9 p.m. (repeat from 12:30 to 1 a.m.). (Before Dec. 1939, Monday to Friday, 7:15 to 7:30 p.m. with repeat from 11:15 to 11:30 p.m.).
Network: NBC Red; 46 stations.
Production: Carlton E. Morse.
Script Writer: Carlton E. Morse.
Talent: J. Anthony Smythe; Minetta Ellen; Page Gilman; Michael Raffetto; Kathleen Wilson; Walter Paterson; Barton Yarborough; Bernice Berwin.
Agency Director: John Christ.
Announcer: Dresser Dahlstead.
Length of Run: Started Jan. 16, 1939 (Pacific Coast only); coast-to-coast broadcast started Oct. 2, 1939.
I Want a Divorce
Sponsor: Food & Beverage Broadcasters' Association (local sponsors).
Agency: Brisacher, Davis and Staff.
Origination: San Francisco.
Air Time: Sunday, 3 to 3:30 p.m., EST (repeat from 4 to 4:30 p.m).
Network: NBC Red; 21 stations.
Production: Van Fleming.
Script Writers: Well-known authors including Van Fleming, Peter B. Kyne, Hugh Wiley, Donald Henderson, Rex Rivers, Elsie Robinson.
Talent: Dramatic cast.
Announcers: Local announcers.
Conductor: Lou Forbes.
Length of Run: Oct. 15, 1939 to May 26, 1940.
I Want a Divorce
Sponsor: S. & W. Fine Foods, Inc.
Agency: Brisacher, Davis and Staff.
Origination: San Francisco.
Air Time: Friday, 8 to 8:15 p.m., PST.
Network: CBS; 8 stations.
Production: Bill Larence, Van Fleming.
Illinois Meat Co.
(See "Play Broadcast")
Informal Talks by Mrs. Eleanor Roosevelt
Sponsor: Manhattan Soap Co. (Sweetheart
Toilet Soap). Agency: Franklin Bruck Advertising Corp. Origination: Various points. Air Time: Tuesday and Thursday, 1:15 to
1:30 p.m., EDST. Network: NBC Red and Blue; 46 stations. Script Writer: Mrs. Eleanor Roosevelt. Talent: Mrs. Eleanor Roosevelt. Agency Director: M. J. Kleinfeld. Announcer: Ben Grauer. Conductor: John Gart, organist. Theme Song: Untitled number composed
by John Gart. Length of Run: Started April 30, 1940.
Information Please
Sponsor: Canada Dry Ginger Ale Co., Inc.
Agency: J. M. Mathes, Inc.
Origination: New York.
Air Time: Tuesday, 8:30 to 9 p.m.
Network: NBC Blue; 54 stations, plus
transcriptions. Production: Dan Golenpaul (owner of the
program). Talent: Clifton Fadiman, m.c; Franklin P.
Adams; John Kieran; Oscar Levant;
guests. Agency Director: Wilfred S. King. Announcer: Milton Cross. Length of Run: Started Nov. 15, 1938.
Inside of Sports
Sponsor: Bayuk Cigars, Inc.
Agency: Ivey & Ellington, Inc.
Origination: Hollywood.
Air Time: Monday through Saturday;
quarter-hour program at various times. Network: Mutual; 22 sations. Script Writer: Sam Baiter. Talent: Sam Baiter (Jack Stevens on
Monday, Wednesday and Friday, 7:30
to 7:45 p.m.). Length of Run: Started June 14, 1938.
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