Variety radio directory (1940)

Page scan 000333 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1940
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1940-1941)
Leaf #:
000333
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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NETWORK COMMERCIALS— Continued Origination: Hollywood. Air Time: Monday, 8 to 8:30 p.m., EST (repeat from 9:30 to 10 p.m., PST) (during daylight saving time, program remained at 8 p.m., EDST, with repeat from 8:30 to 9 p.m., PST). Network: NBC Red; 58 stations. Production: Carroll O'Meara (of the agency). Script Writers: Monroe Upton, Jack Roberts, Jack Hasty, Thomas K. Carpenter, Jr. Talent: Al Pearce (Elmer Blurt); Arlene Harris, the Human Chatterbox; Everett West; Kitty O'Neil, the Laughing Lady; Bill Wright (Zeb, of Eb and Zeb); Charlene Wyatt; Barbara Jo Allen; Elvia Allman; Alice Frost; Teddy Bergman; Carl Hoff and his Orchestra. Agency Director: Carroll O'Meara. Announcer: Bill Goodwin. Conductor: Carl Hoff. Music Arrangers: Carl Hoff, Dick McCaffery. Length of Run: Oct. 10, 1938 to July 31, 1939. Al Pearce and His Gang Sponsor: Hawaiian Pineapple Co., Ltd. (Dole Pineapple Juice & Jems). Agency: N. W. Ayer & Son, Inc. Origination: Hollywood. Air Time: Wednesday, 8 to 8:30 p.m. (repeat from 12 midnight to 12:30 a.m.). Network: CBS; 63 stations. Production: Brad Browne. Script Writers: Monroe Upton, Don Prindle, Art Phillips. Talent: Al Pearce; Billy House (off after Jan. 1940); Don Reid; Bill Wright; Carl Hoff and his Orchestra; Arlene Harris; Marie and her Merry Men (Marie Greene, Thurl Ravenscroft, Max Smith, Bill Days, John Rarig); old vaudeville stars as guests starting Jan. 24, 1940. Agency Director: Brad Browne. Announcers: Wendall Niles (before Jan. 10, 1940, Gary Breckner). Conductor: Carl Hoff. Theme Song: Paradise Isle. Music Arrangers: Richard E. McCaffery, Danny Gool. Length of Run: Oct. 11, 1939 to April 3, 1940. Al Pearce and His Gang Sponsor: R. J. Reynolds Tobacco Co. (Camels). Agency: William Esty & Co., Inc. Origination: Hollywood. Air Time: Friday, 7:30 to 8 p.m. (repeat from 10:30 to 11 p.m.; before May 31, 1940, repeat from 9 to 9:30 p.m.). Network: CBS; 101 stations. Production: Handled by the agency. Script Writers: Monroe Upton, Don Prindle, Arthur Hargrove Kribs. Talent: Al Pearce; Blanche Stewart; Artie Auerbach; Arthur Q. Bryan; Dick Lane; Marie and Her Merrie Men (Marie Greene, Thurl Ravenscroft, Max Smith, Bill Days, John Rarig); Carl Hoff and his Orchestra. Agency Director: William Moore. Announcer: Wendall Niles. Conductor: Carl Hoff. Theme Song: Bojangles of Harlem; and Ain't She Sweet. Length of Run: Started May 3, 1940. Penn Tobacco Co. (See "Vox Pop") People's Vote, The Sponsor: The Mennen Co. Agency: H. M. Kiesewetter Advertising Agency, Inc. Origination: Hollywood. Air Time: Tuesday, 8:15 to 8:30 p.m. Network: CBS; 7 stations. Talent: Sam Hayes, news and voting. Agency Director: Samm S. Baker. Length of Run; Oct. 10, 1938, to April 25, 1939. Pepper Young's Family Sponsor: Procter & Gamble (Camay Soap). Agency: Pedlar & Ryan, Inc. Origination: New York. Air Time: Monday through Friday, 3:30 to 3:45 p.m. (NBC Red); and 10:45 to 11 a.m. (NBC Blue) (before April 29, 1940, 11 to 11:15 a.m.). Network: NBC Blue, 17 stations; NBC Red, 58 stations; plus 26 CBC. Production: Edwin Wolfe. Script Writer: Elaine Sterne Carrington. Talent: Betty Wragge (Peggy Young); Curtis Arnall (Pepper Young); Marion Barney (Mrs. Mary Young); Thomas Chalmers, since April 8, 1940 (Sam. Young) (after the death of Jack Roseleigh, Jan., 1940, Bill Adams played the role for four months); Johnny Kane (Nick Havens); Jean Sothern (Eddie Gray); Eunice Howard (Linda Benton); Laddie Seaman (Biff Bradley); Eric Dressier (Charlie Hurd); Blaine Cordner (Andy Holt); Florence Freeman (Connie Davis). Agency Director: Elisabeth Howard. 323