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NETWORK COMMERCIALS— Continued
Announcer: Don Hancock.
Length of Run: Started Nov. 19, 1939.
Welch Presents Irene Rich
Sponsor: Welch Grape Juice Co.
Agency: H. W. Kastor & Sons Advertising
Co., Inc. Origination: Hollywood. Air Time: Sunday, 9:30 to 9:45 p.m. (repeat from 11:15 to 11:30 p.m. on NBC
Red). Network: NBC Blue; 51 stations. Production: Robert Redd and Ted Sherde
man of NBC. Script Writers: Various free lance writers. Talent: Irene Rich; Gale Gordon; dramatic
cast. Agency Director: Robert G. Jennings. Announcers: Bob Sherwood, Hal Gibney,
Joy Storm. Length of Run: Original contract started
Oct. 4, 1933; latest series began Jan. 7,
1940.
Wesson Oil & Snowdrift Sales Co., Inc.
(See "Hawthorn House")
Westinghouse Electric & Mfg. Co.
(See "Letters Home from the New York
World's Fair with Ray Perkins, the
Westinghouse Postmaster")
(See "Musical Americana")
What Would You Have Done?
Sponsor: Cummer Products Co. (Energine).
Agency: Stack-Goble Advertising Agency.
Origination: New York.
Air Time: Wednesday, 8:30 to 9 p.m. with repeat from 11:30 to 12 midnight (before April, 1940, Friday, 9:30 to 10 p.m.).
Network: NBC Blue; 44 stations.
Production:' Lester O'Keefe (NBC) and Harold Kemp (of the agency).
Script Writers: Edith Meiser and John A. Butler (of the agency).
Talent: Ben Grauer, m.c; contestants.
Agency Director: R. A. Porter.
Announcer: Jack Costello.
Length of Run: Started Jan. 26, 1940 (replaced "Paul Wing's Spelling Bee").
What's My Name?
Sponsor: Bristol-Myers Co. (Ipana, Sal
Hepatica). Agency: Young & Rubicam, Inc.
Origination: New York.
Air Time: Wednesday, 9 to 9:30 p.m. (repeat from 12 to 12:30 a.m.).
Network: NBC Red; 63 stations.
Production: Ben Larson.
Script Writers: Special staff.
Talent: Arlene Francis; Budd Hulick (before Aug. 23, 1939, Fred Uttal); Peter Van Steedan and his Troubadours.
Agency Director: Ben Larsen.
Announcer: Harry Von Zell.
Conductor: Peter Van Steedan.
Theme Song: Smile, Darn Ya, Smile.
Length of Run: Replaced the "Town Hall Tonight" (first-half) from July 5, 1939, to Sept. 27, 1939.
What's My Name?
Sponsor: Procter & Gamble (Oxydol). Agency: Blackett-Sample-Hummert, Inc. Origination: New York. Air Time: Friday, 9:30 to 10 p.m. (before
Feb. 9, 1940, Saturday, 7 to 7:30 p.m.). Network: NBC Red; 32 stations. Production: Ed Byron. Talent: Budd Hulick; Arlene Francis;
Harry Salter and his Orchestra. Announcer: Ralph Edwards. Conductor: Harry Salter. Length of Run: Started Nov. 4, 1939.
Wheatena Corp.
(See "Hilda Hope, M.D.")
Wheeling Steel Corp.
(See "The Musical Steelmakers")
When a Girl Marries
Sponsor: Prudential Insurance Co. of America.
Agency: Benton & Bowles, Inc.
Origination: New York.
Air Time: Monday through Friday, 12:15 to 12:30 p.m. (previously from 2:45 to 3 p.m.).
Network: CBS; 50 stations.
Production: Kenneth MacGregor, Maurice Lowell.
Script Writer: Elaine Sterne Carrington.
Talent: John Raby (Harry Davis); Frances Woodbury (Mrs. Stella Field); Ed Jerome (Samuel Tilden Field); Joan Tetzel (Sylvia Field); Michael Fitzmaurice (Phil Stanley); Irene Winston (Eve Stanley); Marion Barney (Anne Davis); Mary Jane Higby (Joan Davis); Bill Quinn (Tom Davis); Audrey Egan (Lola Farrell).
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