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NETWORK COMMERCIALS— Continued
Agency Directors: Kenneth MacGregor,
Maurice Lowell. Announcer: Frank Gallop. Conductor: Johnny Winters, organist. Theme Song: At Dawning. Length of Run: Started May 29, 1939.
Who Knows?
Sponsor: Griffin Mfg. Co.
Agency: Bermingham, Castleman & Pierce.
Origination: New York.
Air Time: Monday, 10:15 to 10:30 p.m.
(before April 29, 1940, Saturday, 8:30
to 8:45 p.m.). Network: Mutual; 4 stations. Production: Jack Johnstone. Script Writer: Jack Johnstone. Talent: Dramatic cast. Agency Director: Arch Bermingham. Announcer: George Lowther. Length of Run: Started March 16, 1940.
Fletcher Wiley
Sponsor: California Fruit Growers Exchange.
Agency: Lord & Thomas.
Origination: Hollywood.
Air Time: Wednesday, 2 to 2:15 p.m., PST.
Network: CBS Pacific Coast.
Talent: Fletcher Wiley, commentator.
Length of Run: May 17, 1939, to July 19, 1939.
Fletcher Wiley
Sponsor: Campbell Soup Co. Agency: Ward Wheelock Co. Air Time: Monday through Friday, 2:30 to
2:45 p.m., EDST. Network: CBS; 40 stations. Talent: Fletcher Wiley, commentator. Agency Director: Mary Garvin. Length of Run: Started April 29, 1940.
Fletcher Wiley
Sponsor: Knox Gelatine Co., Inc. Agency: Kenyon & Eckhardt, Inc. Origination: Hollywood. Air Time: Friday, 2 to 2:15 p.m., PST. Network: CBS Pacific Coast. Talent: Fletcher Wiley, commentator. Length of Run: April 21, 1939, to June 23, 1939.
J. B. Williams Co.
(See "True or False")
Wythe Williams
Sponsor: Philco Radio & Television Corp. Agency: McKee & Albright, Inc.
Origination: New York.
Air Time: Monday, Wednesday, Friday,
7:15 to 7:30 p.m. Network: Mutual; 2 stations. Talent: Wythe Williams, commentator. Length of Run: Started March 4, 1940.
Wilmington Transportation Co.
(See "Catalina Fun Quiz")
Wilshire Oil Co.
(See "Pull Over, Neighbor")
Howie Wing
Sponsor: Kellogg Co. (Corn Flakes). Agency: J. Walter Thompson Co. Origination: New York. Air Time: Monday through Friday, 6:15
to 6:30 p.m. (repeat from 8:15 to 8:30
p.m.). Network: CBS; 40 stations. Script Writer: Wilfred G. Moore. Talent: William Janney (Howie Wing);
Mary Parker (Donna Cavendish); Neil
O'Malley; others. Announcer: Ralph Edwards. Length of Run: Oct. 3, 1938 to June 30,
1939.
Woman in White, The
Sponsor: Procter & Gamble (Camay). Agency: Pedlar & Ryan, Inc. Origination: Chicago.
Air Time: Monday through Friday, 12 to 12:15 p.m.
Network: NBC Red; 36 stations.
Production: Owen Vinson (of Carl Wester & Co.).
Script Writers: Irna Phillips (author); Pauline Hopkins (writer).
Talent: Luise Barclay (Karen Adams); Ruth Bailey (Alice Day Craig); Toni Gilman (Betty Adams); Willard Farnum (John Adams); Henrietta Tedro (Aunt Helen Spaulding); Finney Briggs (Uncle Bill Spaulding); Dan Sutter (Dr. Lee Markham); Dave Gothard (Bryant Chandler); Frank Behrens (Roy Palmer); Lois Zarley (Sybella Mansfield); Bill Bouchey (Kenneth Craig); Beverly Ruby (Ruth Craig) ; Pat Murphy (Jerry Craig); Virginia Payne (Miss Morton and Mrs. Henehan); Karl Weber (Dr. Kirk Harding); Virginia Clark (Edith Harvey); Fay Warren (Miss West); Helen Van Tuyl (Mrs. Hamilton); Margaret Fuller (Donna Lee); Reese Taylor (Tom Reynolds); Philip Lord (Thomas Hawkins).
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