The vaudeville theatre, building, operation, management (1918)

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CHAPTER I GENERAL CONSTRUCTION Location, Site and Capacity IN this day and age, it costs a great deal of money to erect a modern vaudeville the- atre. That this cost may be justified and an adequate return upon the investment realized, it is essential first that the builder satisfy himself that there is a profitable field for the operation of such a theatre. Emphasis is laid upon this point for the reason that there is perhaps no single cause contributing so generally to the financial failure of theatres in the country at large as the fact that they were built in cities which had already ample theatrical accommoda- tions. Our old friends "supply and demand" regu- late the success of theatrical enterprises to just the same extent as they do most others. If it has been decided that there is a profit- 11