The vaudeville theatre, building, operation, management (1918)

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able field for a theatre, the next point is that of choosing its location and site. Often the pro- spective builder owns or controls a site that he considers ideal, and has been by this fact prompted to erect a theatre. Sometimes it is the case that the prospective builder merely feels confident that another theatre is needed, and starts out to secure what he considers a desir- able location. In either event, the matter of lo- cation and site is extremely important. Taking it for granted that the proposed the- atre is to cater to all classes of people—in other words, the average audience—the author will call attention to the more important points to be considered. It is obvious that the better the location, the more business may reasonably be expected; the busier the street or corner, the more people passing, the more accessible to car-lines and the more centrally located, the greater, all other things being equal, will be the patronage given the theatre. It follows then that the theatre should seek the choicest site that can be secured upon terms or under conditions acceptable to the builder. The handicap of poor location has spelled disaster for many a theatre otherwise promising; and while it is true that if a show is sufficiently attractive, people w411 go out to 12