The vaudeville theatre, building, operation, management (1918)

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the woods to patronize it, the better practice is to make the theatre just as accessible as pos- sible. This involves high rental, but it also in- sures good business; and a high rental in a choice location as against a cheaper rental in an inferior locale gives, in actual practice, the former much the advantage of the latter in realizing increased profits for the builder. Once built, the theatre cannot be moved about like a circus; once located and built, it will be too late to justify a poor location by the thought that "they ought to come"—so look well to this point. It is often the case that sufficient back ground or more inexpensive land in the rear of buildings fronting on a main street can be had, at the same time securing a twenty-five or thirty-foot frontage on the main street for lobby purposes, this connecting with the larger plot which should be sufficient in size to accommo- date the auditorium proper. Bear in mind that an undesirable neighbor- hood; dingy and ill-kept buildings on both sides of the theatre; a location such as requires your patrons to pass saloons or questionable resorts, are material factors. Following this line of thought, be careful that the location is not so close to railroad tracks that it will be almost IS