The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
00020
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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are many reasons for this, not the least of which is that given sufficient capacity, popular prices may be established and increased net earnings result. Also, if a theatre is estab- lished, and has sufficient capacity to meet price- cutting opposition, such opposition is much less likely to occur. The larger capacity permits a bigger show to be profitably presented, and it tends to popularize a theatre through the pub- lic's knowledge that a seat can generally be had at that theatre; whereas the smaller one is often overcrowded, forcing patrons to wait, stand or come back later for another show. The probable growth of the city should be anticipated. During the current year, for in- stance, enormous camps of soldiers have been assembled near various cities. In such of them as happen to have theatres of large capacity, the owners and operators are reaping an un- precedented harvest; where builders were so shortsighted as to build for "today" alone, they see thousands of would-be patrons, unable to get into their theatres. Most cities have conven- tions, fairs, carnivals, etc. Build a theatre that will accommodate the crowds—for this means money that will make a great showing in annual results; and it will very likely be found that, if 16