The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
000230
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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The wisest plan to follow in these circum- stances is one of conservative praise for the show with special mention of such acts as ac- tually have gone well with the audience; ful- some and exaggerated praise should by all means be avoided, for a public cannot be con- tinually exploited by such means. After one or two experiences with reviews found to be at variance with the facts, a general distrust of all reviews is engendered in the mind of prospec- tive theatre-goers. If a theatre have the repu- tation of presenting, week in and week out, shows of a high average of excellence, there is no need for these futile efforts to fool the public. The public is impressed, not only by the in- cident of the moment, but by the molding process continued through a long period of con- sistent effort. The impression gained from a single incident, however, may be almost indeli- ble; therefore the risque in either advertise- ments or stories should be avoided; there is no excuse for conveying the idea that the theatre houses a show for the so-called "live ones." For example, in advertising a group of classical dancers, the fact that their wardrobe is scant should not be featured; rather, the aesthetic and beautiful points should be emphasized—and this may result in securing not only the patronage 226