The vaudeville theatre, building, operation, management (1918)

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of those who might come with an idea of look- ing at nude limbs but as well of those who have a sincere appreciation for and knowledge of art and the beautiful. The latter will not be drawn by advertisements and stories of the at- traction in which the feature of nudity is vul- garly or coarsely handled. Show-going is a habit, attendance at the theatre is a luxury; if by consistent and truth- ful publicity in both display advertising and news columns, a theatre is established as the one which it is the "habit" of the best people to attend, the others will trail along. It is a thoughtful practice for the manager to note little items of news which may drift in to him, and to give these to the reporter when he calls, or to telephone the papers if the news is of sufficient importance and is for any rea- son not likely to be caught by the regular re- porters. In the event of prominent persons visiting the theatre, giving box-parties, line-par- ties, etc., the names of host and hostess and guests should be secured and handed to the so- ciety editors. If any untoward incident has oc- curred about the theatre, the papers should be informed by the manager; it is not a wise policy to attempt to keep these things covered, for if they have, as is usually the case a real news 227