The vaudeville theatre, building, operation, management (1918)

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value, the papers will publish something con- cerning them. It is better for both papers and theatre that the story be given correctly by the proper person than that it should be fer- reted out from other sources and a garbled ver- sion reach the public. If friendly relations have been established with the newspapers, it w411 be found that the editors will treat such matters with consideration and due regard for the business interests of the house. The good- will of a reporter who can be bribed with a cigar, or something more valuable, is never worth the price of the bribe. His usefulness to any paper will be short-lived. Fairness, courtesy and honest dealing are the only means of es- tablishing permanently cordial relations which are so important to the theatre and press alike. Special stories, of legitimate interest, occur with considerable frequency in the theatrical business. There is rarely a bill which does not bring at least one artist who, if diligent inquiry be made, cannot furnish the basis for an inter- esting, readable story. These are valuable to the theatre, and to the paper. The public, through reading such stories, comes finally to be- lieve that the theatre is booking real talent and people worth writing and reading about. The day of the overdrawn, exaggerated, highly-col- 228