The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
000233
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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ored story has passed; there was a time, when the public was not so wise, when these were pro- ductive of results, but the vaudeville theatre has become a fixed institution, a factor in the community life, worthy of respect and recog- nition, and the policy that pays now is the one which recognizes the importance of dignifying, in every way, the prestige of the theatre, its entertainments and its players. The importance of illustrations should not be overlooked. It should be the constant effort of the manager to get "cuts" into the papers. Generally, editors, when they have space to spare, are glad to use a cut of a pretty woman with some bit of matter about her; the reader likes illustrations, and the cut is a potent factor in the effectiveness of publicity. Cuts should be of the proper screen, that is, of the kind that will print well in newspapers. Generally, news- papers prefer half-tones in 55-line to 85-line screen, as finer ones merely print up a black blur. Zinc etchings, made from pen and ink drawings, generally show up excellently in the newspaper. The Sunday "lay-out" featured by many pa- pers is usually made in the newspaper office from photographs furnished by the theatres; Clear, well defined, contrastive photographs, 229