The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
000236
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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but potent; quick, but with a "punch," and what they have to say must be said in a very few words. Therefore, the message of the pos- ter is limited to essentials—essentials effectively stated. It follows that locations should be carefully chosen. In fact, they should be selected by the manager personally, and it should be borne in mind that it is a waste of money and effort to post paper on inconspicuous back walls, up alleys and in other out-of-the-way spots. Choice locations, up and down the main arteries of travel, near important corners, transfer points, depots and gathering places, and in the heart of the city as much as possible, are the desirable ones. Paper may also be posted with good re- sults at the intersections of automobile roads, and a certain amount should be kept up in small nearby towns from which it is possible to draw by means of interurban lines. The manager should check his locations weekly, and see that paper for the current and coming shows is prop- erly posted. It is good policy to aim high in the matter of locations; the chances are that the shots will strike a fair average, since so much depends upon how many favorites the bill-poster is trying to play. 232