The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
000237
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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Individual large stands are better than those crowded into the middle of a 200-foot board, or lost in the maze of a double- or triple-decker stand. Where city ordinances do not forbid the prac- tice of "strong arming," one-sheet boards up and down both sides of the main streets are very effective. This is usually done by putting out boards late Saturday night, leaving them over Sunday, and removing them Sunday night. The locations for these must be "squared" with the merchants controlling the curbs, otherwise the boards may be confiscated. The eight-sheet is, perhaps, the most effec- tive size of paper, when good locations can be secured. Where large spaces are difficult or impossible to get, then the three- and on down to the one-sheet must be resorted to, if bill- posting is done. Local conditions govern this work and its extent, but the intent of this ar- ticle is briefly to cover the practices that have generally proved profitable. Unless the theatre owns, or leases for long terms, locations that will accommodate 24-sheet stands, the use of such large paper is not as a rule justified, the cost of making weekly changes being excessive. Where the same interest con- trols more than one house in a city, it is often 233