The vaudeville theatre, building, operation, management (1918)

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better that it own its own boards and control all its own locations, maintaining its own wagon and bill-posting force which, when not at that work, can be utilized in some other way about some of the theatres. The cost of bill-posting varies—ranging from 4 to 10 cents per sheet. The permanently located, painted, 20 to 24- sheet stand, is considered good advertising. It should be painted at least once each season and be kept bright and clean at all times. The mat- ter of illuminating it is left entirely to the read- er's discretion. It is foolish to buy paper and pay for posting unless it is posted right, straight, true and with proper joints, not having more paste on its front than on its back. When standing or stock pa- per is used, the crew should go out after storms and heavy rains to replace "washdowns," and when the paper begins to look ragged, it should be scraped oflF and the boards freshly covered. Allowing several thicknesses of paper to ac- cumulate on a board will result in upturned and unsightly edges. Boards should be scraped off regularly with sharp hoe or painter's scrap- ing knife. Better to blank a board out with white paper and leave it so, than have it ragged-looking, or with a one-sheet posted in 234