The vaudeville theatre, building, operation, management (1918)

Record Details:

Title:
The vaudeville theatre, building, operation, management
Date:
1918
Publisher:
New York : Gotham press, inc.
Volume:
The vaudeville theatre, building, operation, management
Leaf #:
000239
Language:
English
Collection:
Theatre and Vaudeville and Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

the center of a three-sheet board; a three in an eight-sheet board, and so on. This sort of thing leaves in the onlooker's mind an impres- sion that the house is either short of money with which to purchase paper, or mighty care- less as to how it is posted. Bill-posting is but one form of the advertis- ing that a theatre uses. In recent years, many vaudeville theatres have entirely abandoned this sort of advertising, claiming that better results are secured through expending the same amount of money in other directions. It is undeniably true that mercantile advertising on billboards has come to be such an effectively conducted proposition that it has to a considerable ex- tent crowded the theatre out of a field in which the latter was the pioneer. However, this is a question to be decided by each individual manager or owner; if paper is to be used, the following information concern- ing it may be of value: The paper customarily used for theatrical posters is known as "50-pound poster white." It is generally stocked in canary, pink, blue and green, though these tints are a little more costly than plain white. The standard stock sizes of poster stands are as follows: 236