The vaudeville theatre, building, operation, management (1918)

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Advertising Curtains Usually the "street drop," and sometimes the asbestos and house curtains also, carry a number of advertisements, although in the larger first- class theatres the ad-curtain is no more. As a rule, the spaces for these curtains are quite salable for greater or less amounts, depending upon the class of theatre, number of perform- ances per day, business the house is doing, etc. As a general proposition, the spaces should be leased for the "season" or at least for three- month or quarterly periods. There are several concerns making a specialty of leasing the entire curtain privilege in thea- tres, paying the house a certain fixed sum there- for, and usually these concerns are responsi- ble. In making a contract covering this conces- sion, it is suggested that the following points receive particular attention: 1. The style of curtain or drop to be used, the number of spaces thereon, and the general design to be subject to the api^roval of the man- agement. 2. The amount to be paid for the conces- sion, and the periods of payment. If payment 272