Victor records (Jan 1912)

Record Details:

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The Victor’s New Alphabetical and Subject Catalogue The First Complete Record Catalogue! In issuing its new style catalogue the Victor Company hopes that its customers will find it a very great improvement over the old form, and will see at a glance the immense convenience of the strictly alphabetical form and the subject headings. No longer need the record buyer search tediously for some particular title, or for selections in some special class, or for a record by a certain composer or singer, and, failing to find it, never be quite sure whether it was there or not! A Catalogue Without Indexes and Without Page Numbers! The new catalogue has no page numbers and no indexes— or rather, it is all index,—every title, subject, singer, organization and composer being in its proper place, with all the records in each class set underneath the subject heading; and each with its number, size and price printed plainly after the title,—and in every case where a double-faced record is listed both titles are given. For example, take double-faced record No. 16908. This appears first under the A’s, as follows: f{Alexander’s Ragtime Band _ (Berlin) Collins and Harlan\| \ The Oceana Roll (Lewis-Dennis) Eddie Morton{ And this same record will also be found under the O's, with the titles reversed, thus: Oceana Roll, The (Lewis-Dennis) Eddie Marte 16908 10 75 Alexander’s Ragtime Band _ (Berlin) Collins and Harlan{ | bake It will be noticed that each title appears in its proper alphabetical order, with the title of the selection on the other side of the record indented and printed in italic type to keep the alphabetical column perfectly clear. Method of Listing Under Subject Headings. In so complete a catalogue some records are listed several times under various headings. Under the subject headings double-faced records are listed in a different way, as follows: SCOTCH SONGS Comin’ Thro’ the Rye—Edith Helena and Ye Banks and Braes—Henry Burr 16162 10 .75 16908 10 75 The two selections in this case being set in the same line (the second title in italic type) and divided by the symbol and. [ovER]