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FIRST 1917 EDITION with biographical sketches, opera plots, new por
traits, Lauder Glossary, and special Red Seal section
The Victor’s New Style Catalogue
Our customers and dealers continue to be enthusiastic over the Victor's radical departure—the first real alphabetical record catalogue ever issued, and which is not only a catalogue, but something of a musical encyclopedia as well.
It is everywhere pronounced a very great improvement over the old form, many declaring it to be the most valuable and unique catalogue ever issued by any corporation.
A Catalogue Without Indexes or Page Numbers!
It will be observed that this catalogue has no index—or rather, it is all index,— every title, subject, singer, organization and composer being in its proper place, with all the records in each class set underneath the subject heading; and each with its number, size and price printed plainly after the title, and in every case where a double-faced record is listed both titles are given. For example, take double-faced record No. 16908. This appears first under the A's, as follows:
fAlexander’s Ragtime Band (Berlin) Collins and Harlan) | r.| \. The Oceana Roll (Lewis-Denni) Eddie Morton gees 75
And this record will also be found under the O’s, with titles reversed, et
fOceana Roll, The (Lewis-Denni) Eddie eat ; ' al \ Alexinilenie. Ragtime Band (Berlin) Collins and Harlan{ | 6908 | Ja
It will be noticed that each title appears in its proper Soba eeeal order, with the title of the selection on the other side of the record indented and printed in italic type in order that it may keep the alphabetical column perfectly clear.
Method of Listing Under Subject Headings.
In so complete a catalogue some records are listed several times under various headings, and under these subject headings it has been found necessary to list double-faced records in a different way, as follows:
SCOTCH SONGS AND INSTRUMENTAL MUSIC Flow Gently, Sweet Afton (Afton Water) (Burns) Herbert Witherspoon 64108 10/1.00 Flow Gently, Sweet Afton—Miller and Ould Plaid Shawl—Henry Burr 17386 10) .75 Gae to Sleep—Scotch Lullaby (Randall-Fisher) Janet Spencer 74231) 12/1.50
Highland Laddie (2) My Love She’s But a Lassie and 79th Highlanders’ Farewell—Sutcliffe Troupe 17408) 10) .75
Hills o’ Skye (McLennan-Harris) Janet Spencer 74291 12)1.50 m Wearing Awa’—Wells and Daddy (Behrend) Elizabeth Wheeler 17203) 10) 75
The two selections in this case being set on the same line (the second title in italic type) and divided by the symbol “and.”
Alphabetical Plan Preserved in All Cases.
To show how this plan preserves the alphabetical arrangement take this example:
OPERA AIRS IN ENGLISH African—Oh, Paradise (L’ Africana —O Paradiso) iMeveapeer! Williams 74148 12; Atalanta—Come Beloved (Care Selve) (Handel) Alma Gluck 74504 12) Bohéme—Rudolph’s Narrative, * “Thy Hands are Frozen” (Puccini) Williams) 74129 12 Bohemian Girl—For twelve records see *‘ Bohemian Girl ”’ Carmen—Flower Song (Bizet) Evan Williams 741 22:12 Carmen~ Toreador Song and Trovatore— Tempest, of the Heart-Al lan Turner LBESE) 10
rah tal ey of a Heart a. per ti Torador pe (Bizet) Turer 16521 \10| .75 [OVER]
Copyright 1912, 1913, 1914, 1915, 1916, 1917, by the Victor Talking Machine Company