Victor records (Nov 1913)

SECOND 1913 EDITION with biographical sketches of composers, brief opera plots, new portraits and other new features The Victor’s New Style Catalogue Our customers and dealers continue to be enthusiastic over the Victor's radical departure—the first real alphabetical catalogue ever issued, and which is not only a catalogue, but something of a musical dictionary as well. It is everywhere pronounced a very great improvement over the old form, many declaring it to be the most valuable and unique catalogue ever issued by any corporation. Here are a few opinions: “ Without doubt, the finest thing that has ever been turned out in the way of record catalogues’’-— ‘An absolute pleasure to find records’’—‘‘a mighty factor from an educational standpoint "’—"‘‘a veritable World Almanac’’—“‘certainly the nicest catalogue of its kind that we have ever seen ""—** exceptionally fine and well gotten up, and you really must be complimented”’ —‘ beyond our expectations, although we had placed our hopes high” —‘ most complete of all record reference books *°—** most comprehensive of its kind ever resented to oe public’ "*—** covers practically everything that Salad be desired in a reference Gack or catal ogue’’—‘‘ my sincere admiration of the enterprise and real accomplishment shown’’—"‘positively the finest and most complete catalogue which we have ever seen’’—"‘so nicely arranged that anybody can find a recor ina moment’ —*‘this work astonishes—there can be no estimate of the vast good it will do’’—"“ right to the point and just what we have wanted ’’—‘‘ meets the requirements better than anything we have ever seen’’—"“ far superior to_any catalogue ever issued by the Victor Company or any. other company ’’—‘“‘a marvel, and the time it must have taken to complete it will repay you in the splendid service it provides for the customer ’—"‘it will help everyone into whose hands it falls ""—**‘ Eugene Field tells of the disease called ‘Catalogitis,” developed from perusing a catalogue of books; this new record catalogue ought to make therecord buyer similarly hungry !’’—‘“‘ Carries out the Victor policy of getting out the best and keeping ahead of all earinenren Of the million or so possessors of Victors, only one customer has written that he preferred the old catalogue; so the “ayes” have it! No longer need the record customer search tediously for some particular title, or for selections in some special class, or for a record by a certain composer or singer, and, failing to find it, never be quite sure whether it was there or not! \ A Catalogue Without Indexes or Page Numbers! It will be observed that the new catalogue has no indexes—or rather, it is all index,—every title, subject, singer, organization and composer being in its proper place, with all the records in each class set underneath the subject heading; and each with its number, size and price printed plainly after the title,—and in every case where a double-faced record is listed both titles are given. For example, take double-faced record No. 16908. This appears first under the A’s, as follows: Alexander’s Ragtime Band (Berlin) Collins and Maat reoostioln75 The Oceana Roll (Lewis-Dennis) Eddie Morton [ And this record will also be found under the O's, with titles reversed, thus : 1 etre Roll, The (Lewis-Dennis) Eddie REA 16908 10 75 Alexander’s Ragtime Band (Berlin) Collins and Harlan ; It will be noticed that each title appears in its proper alphabetical order, with the title of the selection on the other side of the record indented and printed in italic type to keep the alphabetical column perfectly clear. Method of Listing Under Subject Headings. In so complete a catalogue some records are listed several times under various headings, and under these subject headings it has been found necessary to list doublefaced records in a different way, as follows: SCOTCH SONGS Comin’ Thro’ the Rye—Edith Helena and Ye Banks and Braes—Henry Burr 16162 10) 75 The two selections in this case being set on the same line (the Sat title in italic type) and divided by the symbol and. [over] Copyright, 1912, by Victor Talking Machine Company Copyright, 1918, by Viotor Talking Machine Company