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has been intensively developed, and now the long-playing record takes its place in the Victor General Catalog. A policy of recording all major works on both standard and. 331% r.p.m. records has been adopted. The playing time has been fixed at such a length that no sacrifice of musical quality .. . inevitable if the grooves are carried too near the center of the record... need be made. The musical quality of the long-playing record has been brought to a point not only comparable, but absolutely equal to that of the standard record. Standard and long-playing records are now made simultaneously, and are identical in every musical detail except duration and volume. The latter quality is compensated fully and without the slightest alteration in musical character, by the modern electrical RCA Victor phonograph, which has a power of amplification without distortion far beyond any reasonable need.
THE RCA VICTOR TWO-SPEED TURNTABLE
A necessary companion to the long-playing record, is a masterpiece of mechanical ingenuity, and makes it possible to play the long record on virtually any previously-developed electrical phonograph. It avoids the unsatisfactory features of commercial two-speed motors, in that the Victor motor always revolves at the same speed... 78 r.p.m.... though the turntable itself is capable of two speeds. Thus the power of the motor, instead of being reduced at the lower turntable speed where more power is needed, is actually increased at the record speed of 33% r.p.m., and the steady revolution of the motor itself is never interfered with at either speed. A very modest expenditure will make your electrical phonograph, almost without regard to its type or age, capable of playing satisfactorily the long-playing Victor records.
The advantages of the long record are too obvious to require extended comment here. They minimize interruption and inconvenience; permit more logical and more complete presentation of the musical idea; reduce space requirements, and actually represent an economy in expense that is decidedly worth considering. For example, the stupendous work of Schonberg ... “‘Gurre-Lieder” . . . by the Philadelphia Orchestra, lists at $28.00 for the standard set of 14 records, and at $21.00 for the identical music on seven long-playing records.
The new RCA Victor Two-Speed Turntable puts these advantages within the reach of everyone. Your dealer will be glad to demonstrate it to you.