Views and Film Index (1908)

VIEWS AND FILMS INDEX. Jefuse to sell any other concern, and facts: Where the film costs $120 for . r . 1*1. _ j. U nrrnt t A w itever reason they assign for such a, on must be accepted. — Ed.] St. Louis, March 30th, 1908. Fn Publishing Company, 36 E., 23d St., New York City. I ir Editor : — Cindly publish the following reply to g. Geo. Overrocker, of Huntsville, 1., in your issue 101 : C ntlemen : — 1,000 ft. which not being an asset to the owner, after having paid his $120, is merely an expense, or as it were, feed for his horse, or coal for his boiler, and under the new regulations of the licensed manufacturers this reel must be returned in seven months to TRADE DIRECTORY. Brooklyn Calcium Light Co., lit Front St., Brooklyn, N. Y. Garrick Electric Mfg. Co., 218 N. Ashland Aye., Chicago, Ill. Cin’ti Calcium Light Co., 108 4th St., Cincinnati. Globe Electric Co., 419 W. 42d St., New York, them, and they in turn destroy it. There New York Calcium Light Co., 410 Bleecker St., fore, we would take up the following Ne*%J°rkalcium Light Co„ ,09 8. 6lst St., figures in exchanges that have as many Philadelphia, Pa. as IOO customers, will be paying ex New York Calcium Light Co., 102 Utica At«., Bolton, Mass. Without a desire of entering into any penses for rent, help, light, insurance, philadclphitt calcium Light Co., 021 Commerce the merits or expressage, postage, and advertising, all St., Philadelphia, Pa. Divide itroversy relative to ([merits! of the rental schedule ltly adopted by the Edison Manufac this six hundred dollars among Co., as a minimum basis for customers, mg rental of film by Exchanges using llison’s licensed film, and in reply to 1 r old friend George Overrocker, Man¬ or of the Edisonia at Huntsville, Ala., t put forth a few facts, as I see and derstand from his point of view in ur issue of March 28th, and in which mentioned my name, and for which ason I take pleasure in stating a few cts, that exist, which I sincerely trust old friend Overrocker, as well as e balance of the film renters, will ve serious consideration before judgg hastily. The following figures will be based 1 the fact that a Film Exchange buys ■1 of their films absolutely new, which ies not apply to junk shops, who purase their film at from $5.00 to $20.00 r reel, which many of the so-called dependents as well as subrenters, have not less than $600 per week. 100 and it shows that it costs an exchange six dollars per week per customer. In 28 weeks, this makes $168 per customer. Add to these facts, a reel of film that the exchange man is payin; of its value every month, so that at the end of seven months it is gone. This is true, even though the film lies in the vault and never works a minute. On the other hand, consider the fact, that no film exchange can possibly get over two days work each week from each reel of film, for the follow¬ ing reasons : 8t. Louis Calcium Light Co., 618 Elm St., St. Louis. 606-607-609 Wabash >en dealing out to the various small next customer to use it. It leaves the Exchange Monday night or Tuesday FILMS, SLIDES AND APPARATUS. Actograph Co., 60 Union Square, New York. American Exchange, 630 Halsey St., Brooklyn, N. Y. American Film Exchange, Building, Pittsburg, Pa. A. S. Aloe Co., 613 Olive St., St. Louis, Mo. 120 for, and the depreciation American Biograph Co., 11 E. 14th St., New York. American Vitagraph Company, 116 Nassau St., New York. American Vitagraph Company, 109 Randolph St., Chicago, Ill. P. Bacigalupi, 1107 Fillimor* St., San Fran¬ cisco, Cal. Bailey Film Service, 116 21st St., Birmingham, Ala. Boston Film Exchange, 664 Washington St., Boston, Mass. Boswell Mfg. Co., 122 Randolph St., Chicago. Calcium & Stereopticon Co., 720 Hennepin Ave., Minneapolis, Minn. We will say for instance, that the ex Calehuff, Chas., 4th& Green sts., Philadelphia, Pa Central Supply Co., 114 N. Edwards St., Kal¬ amazoo, Mich. Chicago Film Exchange, 120 E. Randolph St., Chicago. Chicago Projecting Co., 126 Dearborn St., Chi¬ cago. Cleveland Film Renting Exchange, 610 Citizens Bank Building, Clevenland, O. Olune Film Exchange, 727 South Main St., Los Angeles, Cal. press man returns a reel of film on Monday ; it is repaired during the course of the day, taken into the work shop, sent through the inspection department, and that night along with all films re¬ ceived that day, is checked out to the jwns, under the guise of good film serce, and for which they have made, 'id are still making a wonderful low •ice quotation for film rental. The following facts and figures in as morning. It is in transit all day Tues¬ day and (on the basis of three changes per week) it would then work Wednes¬ day and Thursday, and on Friday morn 0. T. Crawford Gsyety Theatre, St. Louis, Mo. Harry Davis, 347 Fifth Ave., Pittsburg, Pa. Detroit Film Exchange, 24 Newberry Building, Detroit, Mich. Duquesne Amusement Supply Co., 616 Fifth Ave., Pittsburg, Pa. Eugene Cline A Co., 69 Dearborn St., Chicago. Ohio Film Exchange, 16 E. Broad St., Columbus, O. Ouimet, L. E., 624 St. Catharine East, Montreal, Canada. Pathe Freres, 41 West 26th St., New York. Pathe Freres, 37 Randolph St., Chicago. Pathe Freres, 2104 First Ave., Birmingham, Ala. Peerless Exchange, 112 E. Randolph St., Chicago. Pittsburg Calcium Light A Film Co., 516 First Ave., Pittsburg, Pa. Power’s Machine A Film Exchange, 13 East Genesee St., Buffalo, N. Y. Selig Polyscope Co., 45 E. Randolph St., Chicago. Geo. K. Spoor A Co., 62 N. Clark St., Chicago. Southern Film Exchange, 146 W. 6th St., Cin¬ cinnati, O. Stereopticon Film Exchange, 106 Franklin St., Chicago. L. M. Swaab A Co., 338 Spruce St., Philadelphia, Pa. Wm. H. Swanson A Co., 79 S. Clark St., Chicago, Ill. Sempre Film Co., Masonic Temple, Chicago, Ill. Stains, H. E. , 2220 Federal St,, Camden, N. J. Swanson St. Louis Film Co., 81$ Chestnut St., St. Louis, Mo. Swanson Dixie Film Co., 620 Commercial Place, New Orleans, La. Talking Machine Co., Rochester, N. Y. Talley’s Film Exchange, Los Angeles, Cal. Vitagraph Co. of America, 116 Nassau St., N. Y. Western Film Exchange, 807 Grand Ave., Mil¬ waukee, Wis. Wonderland Film Exchange, 410 Market St., Pittsburg, Pa. Williams, Brown A Earle, 918 Chestnut St., Philadelphia, Pa. E. M. Martine, 29 Patterson St., Orange, N. J. Chas. Beseler Co., 251 Centre St., New York. Elite Lantern Slide, 207 W. 34th St., New York. Ch. Dressier A Co., 143 East 23d St., New York. 20th Century Optiscope, 91 Dearborn St., Chicago. MOVING PICTURES, TRAVELS, TOURS. Chicago Transparency Co., 69 Dearborn St., Chi¬ cago, ill. Cleveland Film Renting Exchange, 510 Citizens’ Bank Building, Cleveland O. Hale A Gifford, 940 New York Life Building, Kansas City, Mo. 185-187 Dearborn St., Chi fief a form as possible will soon dem ing the exhibitor takes the reel to the Edison Mfg. Co., 31 Union Square, New York, nstrate to the thinker with ordinary express office, and it reaches the exbmmon sense, the impossibility of rent change again probably Saturday mornlg film at 50c. per hour. Before ad ing, and sometime during Saturday it king any facts and figures along the is gone through the inspection and renes of price schedule, I wish to im pair department once more and is again ress upon the readers’ mind, the fact ready to be shipped out the following lat in no commercial business, that has ver come under my observation, is lere one wherein there are so strong robabilities of great loss. The profits lust be consequently large, to overcome isses over which the exchange man has bsolutely no control. 1 he loss in he business is caused for various reaons, such as burning, stealing of film, he misuse of same, and the cutting out >f great numbers of feet during patchi¬ ng processes in the reel of film, etc., :tc. Some may argue that we are ecured by a bond; while it may be rue, they must understand the fact jemains, that where demand is made |o collect for damage to a reel of film, in every instance we lose that customer, and in many instances have got to re¬ sort to a law suit, which as a general [rule, is more expensive than the amount if money that can be recovered. The Monday. Consequently it is worked only two days that week, and on the basis of three changes per week at $18.00, the reel has earned $6.00. In seven months or twenty eight weeks, it has earned $168.00. The original cost of this reel is $120, add to that the one-third of $6.00, which it costs each week to handle each customer, which is $2.00, multiply this $2.00 by the life of the film, which is twenty-eight weeks, makes $56.00. This brings the cost of the reel up to $176. All a reel can earn during this twentyeight weeks of life at the rate of six dollars per week is $168 ; the difference between the cost of the reel, which is $176, and the earnings of the reel, which is $168, the film exchange man loses $8.00 in seven months. In addition to that he has got the cost of the song slides to add to it, his own greatest loss however, is caused through time, and also losing the $30 or $40 for |:he incompetency of the average operitor, who has a very slight idea of the ^alue of a reel of film, and cares a great deal less. To the point however, of demonstratng the impossibility of renting film on price basis, as suggested by our friend ,Dverrocker, consider the following which he might sell the film as second¬ hand. The above figures are on the basis of film working every week that it is pos¬ sible to work it, supposing that the renter loses no time by customers being Edison Mfg. Co., 304 Wabash Ave., Chicago. Enterprise Optical Co., 164 Lake St., Chicago. Erker Bros., 608 Olive St., St. Louis. Essanay Film Manufacturing Co., 601 Wells St., Chicago, Ill. German-American Cinematograph A Film Co., 109 E. 12th St., New York. Qaumont A Co., 662 Sixth Ave., New York. N. Y. Gaumont A Co., 62 State St., Chicago, UL Globe Film Service, 79 Dearborn St., Chicago. Greater New York Film Rental Co., 34 Unioa Square, New York. M. E. Green, 228 Tremont St., Boston, Mass. Harbach A Co., 809 Filbert St., Philadelphia, Pa. Harstn A Co., 138 E. 14th St., New York. F. J. Howard, 564 Washington st., Boston, Mass Imported Film & Supply Co., 708 Union Street, New Orleans, La. Improved Film Exchange, 104 Attorney St., New York. Indianapolis Calcium Light Co., 110 South Cap¬ ital Ave., Indianapolis, Ind. Kalem Co., Inc., 131 W. 24th St., New York. Kinetograph Co., 41 E. 21st St., New York. Kleine Optical Co., 62 State St., Chicago. Kleine Optical Co., 662 Sixth Ave., New York. Kohl, Chas. W., 913 Market st., Philadelphia, Pa. Laemmle Film Service, 196 Lake St., Chicago, Ill. 407 Flatiron Building, New York City. 800 Brandeia Building, Omaha, Neb. 78 South Front St., Memphis, Tenn. Main and Sixth Sts., Evansville, Ind. S. Lubin, 19 S. 8th St., Philadelphia, Pa. McAllister, 49 Nassau St., New York. McIntosh Stereopticon Co., 37 Randolph St., Chicago, Ill. Mutual Film Exchange, 96 Washington St., Chi¬ cago, Ill. G. Melies, 204 E. 88th St., New York. Miles Bros., 269, 261 and 263 Sixth Ave., N. Y. Miles Bros., 790 Turk St., San Francisco, Cal. National Film Renting Bureau, 62 N. Clark St., Chicago. N. Power, 117 Nassau St., New York. New England Film Exchange, 682 Washington st., Boston, Mass. Henly A Plummer, cago. Ill. Hennegan & Co., Cincinnati, O. Mark Solomon A Co., Fisher Bldg., Chicago, Ill. Martin A Hewitt, 804 Majestic Bldg., Detroit, Mich. Trip to California Amusement Co., Cincinnati, O. Trolley Car Tours Co., 89 S. Clark St., Chicago, IU. dissatisfied with it, and wanting it ex Nov^Uy Moving Picture, 418 Turk st., San Fran changed for something else, but must Novelty Slide and Film Co., 871 3d ave., N.Y.City. When writing advertisers, kindly mention Views and Films Index. SLOT MACHINES. Arcade Machine A Supply Co., 622 Arch St., Philadelphia, Pa. American Mutoscope Co., 11 E. 14th St., New York City. Automatic Novelty Co., 146 E. 23d St., New York City. Caille Bros. Co., 1300 Second Ave., Detroit, Mich. Caille Bros. Co., 32 Union Square, New York. Douglas Post Card A Machine Co., 27 N. 10th St., Philadelphia, Pa. M. S. Kline, 46 N. Division St., Buffalo, N. Y. Jas. McCusker American Supply Co., 227 N. 8th St., Philadelphia, Pa. Manhattan Auto. Merchandising Co., 116 Nassau St., New York. Marvin A Casler, Times Building, New York. Mills Novelty Co., 11 S. Jefferson St., Chicago. National Automatic Weighing Machine Co., 60 Murray St., New York. The National Novelty Co. (Inc.), 100 2d St., S., Minneapolis, Minn. National Supply Co., 1703 E. 55th st., Cleveland, O Rogers-Montgomery Mfg. Co., 96 Warren St., New York. Roovers Bros., Brooklyn, N. Y. Rosenfield Mfg. Co., 687 Hudson St., N. Y. City. Sloan Novelty A Mfg. Co., 932 N. 9th St., Phila¬ delphia, Pa. Up-to-Date Slot Machine Co., 60 Centre St., New York. Union Vending Machine Co., 133-135 De Kalb Ave., Brooklyn, N. Y. Watling Mfg. Co., 163 W. Jackson, Chicago. F. S. Zimmerman, 6 E. 14th St., New York. TICKET AND POSTER PRINTERS. Ackerman-Quigley Co., Kansas City, Mo. American Ticket Co., Toledo, O. Globe Ticket Co., 112 N. 12th St., Philadelphia. Standard Roll Ticket Co., 181 Pearl St., N. Y. Thrash-Lick Printing Co., rt. Smith, Ark. Weldom, Williams A Lick, Fort Smith, Ark.