Views and Film Index (1908)

TRADE DIRECTORY FILM AND THE EYE. There are various opinions by emi¬ nent oculists as to the effect of mov¬ ing picture film exhibitions on the eye of the spectator, and in many cases this has been a weighty consideration with would-be patrons, real lovers of the film show. The following article by J. Cater, M. D., which recently appeared in Pearson’s Weekly, should be of value to moving picture men: “The question before us is whether any injurious effect on the sight is likely to follow entertainment by means of ‘animated pictures,’ and, if so, whether the ill-effects are merely temporary, or in any sense of the word to be regarded as permanent. “Probably every person who has patronized one of these exhibitions has felt a desire to ‘stop the works.’ That is to say, they have been con¬ scious of a wish for the movements to cease in order to take in more per¬ fectly what is being presented to the eye. “This feeling has its origin in the abnormal demand made upon the sight, in consequence of the rapidity with which each section of the pic¬ ture moves. For, it must be remem¬ bered that every one of these photo¬ graphic representations is composed of an immense number of tiny frag¬ ments, the whole of which are made to pass in such rapid succession as to afford the pleasing effect of life and motion. Something like 160 of these sections flit across the line of sight every minute, each of which is equal¬ ly necessary to complete the picture. The speed at which these sections travel across the sheet, together with the immensity of their number, in¬ volves a severe strain on the eyes if the scene depicted is to be appreci¬ ated. “To contend that the combined ef¬ fect of these quickly passing sections is but a representation of natural movement does not obviate the strain involved in putting together the 1,000 or more minute portions which enter into the composition of the complete picture. The scene ultimately repre¬ sented may be pleasing, and even jbeautiful, but the means employed to present it demand an effort on the ipart of the eyes abnormal and injuri¬ ous. And, moreover, the constant flickering of white streaks so gener¬ ally noticed at these exhibitions largely increases the difficulty experi¬ enced by the sight to obtain a restful view of what is thrown upon the screen. “A similar effect may be produced by persistently reading in a fast mov¬ ing train, because it is impossible to hold a book with sufficient steadiness to allow of a normal use of the sight. The continual shaking of the letter¬ ing due to movements of the railway carriage calls for special effort on the part of the eyes, and this extra ef¬ fort naturally results in fatigue. The muscles of the eye are constantly re¬ quired to alter their adjustment, and the focusing apparatus in the eye is continually called upon to adapt itself to varying distances. The inevitable FILMS, SLIDES AND APPARATUS. American Ticket Co., Toledo, 0. Brooklyn, N. Y. Carrick Electric Mfg. Co., 213 N. Ashland Ave., Chicago, Ill. Cin’ti Calcium Light Co., 108 4th St., Cincinnati. Globe Electric Co., 419 W. 42d St., New York. New York Calcium Light Co., 410 Bleecker St., New York. Philadelphia Calcium Light Co., 621 Commerce St., Philadelphia, Pa. St. Louis Calcium Light Co., 516 Elm St., St. Louis. American Exchange, 630 Halsey St., Brooklyn, N. Y. A. S. Aloe Co., 513 Olive St., St. Louis, Mo. American Biograph Co., 11 E. 14th St., New York. American Vitagraph Company, 116 Nassau St., New York. American Vitagraph Company. 109 Randolph St., Chicago, Ill. P. Bacigalupi, 1107 Fillmore St., San Fran¬ cisco, Cal. Boston Film Exchange, 564 Washington St., Boston, Mass. Boswell Mfg. Co., 122 Randolph St., Chicago. Central Supply Co., 114 N. Edwards St., Kala¬ mazoo, Mich. Cleveland Film Renting Exchange, 510 Citizens Bank Building, Cleveland, O. Harry Davis, 347 Fifth Ave., Pittsburg, Pa. Detroit Film Exchange, 24 Newberry Building, Detroit, Mich. Edison Mfg. Co., 31 Union Square, New York. Edison Mfg. Co., 304 Wabash Ave., Chicago. Empire Slide Co., 131 W. 24th St., New York City. Enterprise Optical Co., 154 Lake St., Chicago. Erker Bros., 608 Olive St., St. Louis. Essanay Film Manufacturing Co., 501 Wells St., Chicago, Ill. German-American Cinematograph and Film Co., 109 E. 12th St., New York. M. E. Green, 228 Tremont St., Boston, Mass. Harbach & Co., 809 Filbert St., Philadelphia, Pa. Kalem Co., Inc., 131 W. 24th St., New York. Kleine Optical Co., 52 State St., Chicago. Iileine Optical Co., 662 Sixth Ave., New York. Kohl, Chas. W., 913 Market St., Philadelphia, Pa. S. Lubin, 19 S. 8th St., Philadelphia, Pa. McAllister, 49 Nassau St., New York. McIntosh Stereopticon Co., 37 Randolph St., Chicago, Ill. Mutual Film Exchange, 95 Washington St., Chi¬ cago, Ill. G. MfiliOs, 204 E. 38th St., New York. N. Power, 117 Nassau St., New York. Novelty Moving Picture, 418 Turk St., San Fran¬ cisco, Cal. Novelty Slide Exchange, 221 E. 53d St., N. Y. C. Paths Freres, 41 West 25th St., New York. Paths FrSres, 37 Randolph St., Chicago, Ill. Paths FrSres, 2104 First Ave., Birmingham, Ala. Power’s Machine & Film Exchange, 13 East Genesee St., Buffalo, N. Y. Selig Polyscope Co., 45 E. Randolph St., Chicago. Geo. K. Spoor & Co., 62 N. Clark St., Chicago. Stains, H. F., 2220 Federal St., Camden, N. J. Wonderland Film Exchange, 410 Market St., Pittsburg, Pa. Williams, Brown & Earle, 918 Chestnut St., Philadelphia, Pa. E. M. Martine, 29 Patterson St., Orange, N. J. Chas. Beseler Co., 251 Centre St., New York. Elite Lantern Slide, 207 W. 34th St., New York. Ch. Dressier & Co., 143 East 23d St., New York. 20th Century Optiscope, 91 Dearborn St., Chicago MOVING PICTURES, TRAVELS, TOURS. Chicago Transparency Co., 69 Dearborn St., Chi¬ cago, Ill. Hale & Gifford, 940 New York Life Building, Kansas City, Mo. Ilenly & Plummer, 185-187 Dearborn St., Chi¬ cago, Ill. Trip to California Amusement Co., Cincinnati, O. Trolley Car Tours Co., 89 S. Clark St., Chi¬ cago, Ill. SLOT MACHINES. Arcade Machine & Supply Co., 522 Arch St., Philadelphia, Pa. American Mutoscope Co., 11 E. 14th St., New York City. Automatic Novelty Co., 145 E 23d St., New York City. Caille Bros. Co., 1300 Second Ave., Detroit, Mich. Douglas Post Card & Machine Co., 27 N. 10th St., Philadelphia, Pa. Jas. McCusker American Supply Co., 227 N. 8th St., Philadelphia, Pa. Manhattan Auto. Merchandising Co., 116 Nassau St., New York. Marvin & Casler, Times Building, New York. Mills Novelty Co., 11 S. Jefferson St., Chicago. National Automatic Weighing Machine Co., 60 Murray St., New York. The National Novelty Co. (Inc.), 100 2d St., S., Minneapolis, Minn. National Supply Co., 1703 E. 55th St., Cleve¬ land, O. Roovers Bros., Brooklyn, N. Y. Rosenfield Mfg. Co., 587 Hudson St., N. Y. City. Sloan Novelty & Mfg. Co., 932 N. 9th St., Phila¬ delphia, Pa. Up-to-Date Slot Machine Co., 60 Centre St., New York. Union Vending Machine Co., 133-135 De Kalb Ave., Brooklyn, N. Y. Watling Mfg. Co., 153 W. Jackson, Chicago. F. S. Zimmerman, 5 E. 14th St., New York. TICKET AND POSTER PRINTERS. Ackerman-Quigley Co., Kansas City, Mo. American Ticket Co., Toledo, O. Globe Ticket Co., 112 N. 12th St., Philadelphia. Hennegan & Co., Cincinnati, O. Standard Roll Ticket Co., 181 Pearl St., New York Thrash-Lick Printing Co., Fort Smith, Ark. Weldom, Williams & Lick, Fort Smith, Ark. ASSOCIATION RENTERS. Pearce and Scheck, 223 N. Calvert St., Bal¬ timore, Md. Bailey Film Service, 116 21st St., Birmingham, Alabama. Southern Film Exchange, 7% N. 20th St., Birmingham, Ala. Theatre Film Supply, 2007 Second Avenue, Birmingham, Ala. Howard Moving Picture Co., 564 Washington St., Boston, Mass. Miles Bros., Washington and Dover Sts., Boston, Mass. Montana Film Exchange, 41 N. Main St., Butte, Montana. Buffalo Film Exchange, 13% Genesee St., Buf¬ falo, N. Y. Theatre Film Supply Co., 202 S. Tryon St., Charlotte, N. C. Twentieth Century Optiscope Co., 122 La Salle St., Chicago, Ill. National Film Renting Co., 62 N. Clark St., Chicago, Ill. American Film Service, 125 Munroe St., Chi¬ cago, Ill. Wm. IT. Swanson, 160 Lake St., Chicago, Ill. Standard Film Exchange, 79 Dearborn St., Chi¬ cago, Ill. Theatre Film Service Co., 85 Dearborn St., Chi¬ cago, Ill. U. S. Film Exchange, 59 Dearborn St., Chicago, Illinois. Inter-Ocean Exchange, 59 Dearborn St., Chi¬ cago, Ill. Laemmle Film Service, 196 Lake St., Chicago, Illinois. George K. Spoor & Co., 62 N. Clark St., Chi¬ cago, Ill. Chicago Film Exchange, 120 E. Randolph St., Chicago, Ill. Schiller Film Exchange, 103 Randolph St., Chi¬ cago, Ill. Royal Film Service, 253 La Salle St., Chi¬ cago, Ill. Globe Film Exchange, 79 Dearborn St., Chica¬ go, Ill. Lake Shore Film & Supply Co., 314 Superior Ave., Cleveland, Ohio. Eugene Cline, 717 Superior Ave., N. E., Cleve¬ land, Ohio. National Moving Picture Supply Co., 717 Supe¬ rior Ave., N. E. Cleveland, Ohio. Ohio Film Exchange, 16 East Broad St., Col¬ umbus, Ohio. Southern Talking Machine Co., 347 Main St., Dallas, Texas. J. D. Wheelan, 339 Main St,., Dallas, Texas. Chicago Film Exchange, 713 Lincoln Ave., Den¬ ver, Colorado. Denver Film Exchange, 713 Lincoln Avenue, Denver Colo. Globe Film Service Co., Nassau Block, Denver, Colorado. Little & Pratt, Charles Building, Denver, Colo. Pittsburg Calcium Light & Film Co., 421 Walnut St., Des Moines, Iowa. Michigan Film & Supply Co., 82 Griswold St., Detroit, Mich. National Film Exchange Co., 100 Griswold St,, Detroit, Mich. Leammle Film Exhange, 6th and Main Sts., Evansville, Ind. O. T. Crawford Film Exchange Co., El Paso, Texas. Loper Bros., 13b West 11th St., Fort Worth, Texas. O. T. Crawford Film Exchange, 214 Levy Bldg., Houston, Texas. Indianapolis Calcium Light Co., 114 S. Capitol Ave., Indianapolis, Ind. H. Lieber Co., 24 W. Washington St., India¬ napolis, Ind. Twentieth Century Optiscope Co., Schukert Building, Kansas City, Kansas. Yale Film Renting Co., 1116 Main St., Kansas City, Mo. Stebbins Film Service Co., 1028 Main St., Kan¬ sas City, Mo. Mitchell’s Film Exchange, 120% Main St., Lit¬ tle Rock, Ark. Tally's Film Exchange, 554 So. Broadway, Los Angeles, Cal. Clune Film Exchange, 727 South Main St., Los Angeles, Cal. American Film Service, 158 N. Main St., Mem¬ phis, Tenn. Laemmle Film Exchange, 78 South Front St., Memphis, Tenn. Western Film Exchange, 307 Grand Ave., Milwaukee, Wis. Twin City Calcium & Stereopticon Co., 720 Hen¬ nepin Ave., Minneapolis, Minn. Wm. H. Swanson Dixie Film Co., 620 Commer¬ cial Place, New Orleans, La. Imported Film Supply Co., 708 Union St., New Orleans, La. People’s Film Exchange, 126 University Place., New York City. Imperial Film Exchange, 44 W. 28th St., New York City. Alfred Weiss Film Exchange, 219 Sixth Ave., New York City. The Actograph Co., 50 Union Square, New York City. Empire Film Co., 106 Fulton St., New York City. Improved Film Supply, 34 E. 14th St., New York City. Kinetograph Co., 41 E. 21st St., New York City. Harstn & Co., 138 E. 14th St., New York City. Greater New York Film Supply, 24 Union Square, New York City. Miles Bros., 259 Sixth Ave., New York City. American Vitagraph Co., 116 Nassau St., New York City, N. Y. Oklahoma Film Exchange, 221 W. California St., Oklahoma City, Okla. 20th Century Optiscope, 408 Eccles Building, Ogden, Utah. Laemmle Film Service, 800 Brandies Building, Omaha, Neb. Chicago Film Exchange, 858-860 Brandies Bldg.. Omaha, Neb. Philadelphia Film Exchange, 1229 N. 7th St., Philadelphia, Pa. Electric Theatre Supply Co., 47 N. 10th St., Philadelphia, Pa. Charles A. Calehuff, N. E. corner 4th and Green Sts., Philadelphia, Pa. S. Lubin, 21 S. 8th St., Philadelphia, Pa. Lewis M. Swaab, 338 Spruce St., Philadelphia, Pennsylvania. Columbia Film Exchange, 414 Ferguson Bldg., Pittsburg, Pa. Pennsylvania Film Co., 403 Lewis Block, Pitt¬ sburg, Pa. Duquesne Amusement Supply Co., 104 Blakewell Building, Pittsburg, Pa. Pittsburg Calcium Light Co., 121 Fourth Ave., Pittsburg, Pa. Harry Davis Amusement Co., 347 Fifth Ave., Pittsburg, Pa. Talking Machine Co., 97 Main St. E., Rochester, N. Y. Pittsburg Calcium Light & Film Co., 501-503 Central Bldg., Rochester, N. Y. Central Film & Supply Co., 702 Genesee St., Saginaw, Mich. Trent & Wilson, 63-67 E. Third St. So., Salt Lake City, Utah. Geo. Breck, 552 Grove St., San Francisco, Cal. Novelty Motion Picture Co., 418 Turk St., San Francisco, Cal. Miles Bros. 790 Turk St., San Francisco, Cal. Edison Display Co., 1116 Third Ave., Seattle, Washington. O. T. Crawford Film Exchange Co., Gayety Thea . tre Bldg., St. Louis, Mo. Eugene Cline, St. Louis, Mo. Western Film Exchange, 841 Century Bldg., St. Louis, Mo. Wm. H. Swanson St. Louis Film Co., 200 N. 7th St., St. Louis, Mo. Superior Film & Supply Co., 621 Nasby Bldg., Toledo, Ohio. Kent, Film Service, 218 Nicholas Building, Toledo, Ohio. Toledo Film Exchange, 5 Spitzer Arcade, Toledo, Ohio. Chicago Film Exchange, Westory Building, Washington, D. C. Mullin Film Service, Solar Bldg., Watertown, N. Y When writing advertisers, kindly mention Views and Films Index.