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THE FILM FIELD
IX response to numerous inquiries from schools having projectors which are forced to stand idle for lack of usable materials. Visual Education has undertaken to supply information which will enable such schools to get satisfactory programs as they are needed. It is a difficult task which will require much time and effort on our part, and we ask merely patience on yours.
In this issue we list eighteen of the largest exchange systems in the country, with the address of each branch office. These concerns are occupied mainly, of course, with supplying theatrical material to professional exhibitors, but their stock usually includes a small percentage of "educational films/' Schools desiring film material may write to the nearest exchange of any or all of the eighteen companies, requesting information available on films suitable for the particular purpose and occasion. (We would caution the school, when such information comes, to make due allowance for advertising phraseology and not to order a film solely on the strength of the company's fluent assurance of its educational worth. Films should be viewed by qualified judges before being shown to school children.)
We also list a few of the many "educational" films now on the market, with the exchanges handling them. When the film is not handled by any of the eighteen exchanges here listed, the name and address of the producer are given.* If a school wishes to rent one of the films listed with its exchange, it is necessary merely to find the nearest branch of that exchange in the reference list and write for information concerning the film. If the film is not listed with one of the eighteen exchanges, write the producer indicated, asking him to name the point of distribution nearest the school.
Constant disappointment must be expected. Often the nearest exchange will not have a print in stock; or the film will be out and unavailable on the date it is needed ; or the film will be worn and in bad condition ; or the price will lie hopelessly high; or the shipment will go astray; or slight attention will be paid to your communication; etc., etc.
In the course of time, however, as we are able to add more exchange systems to our reference lists, increase the number of titles in our film lists, eliminate films which have been withdrawn from circulation, and develop our department of films reviewed by the Visual Education staff, a semblance of order and some approach to satisfaction ought to come out of the present chaotic and discouraging situation.
* Addresses of producers named in the List of Films in this issue are as follow
Beseler Film Co., 71 W. 23d Street, New York City.
Carter Cinema Co., 220 W. 42d Street, New York City.
Educational Films Corporation, 729 Seventh Ave., New York City.
Goodrich Rubber Co., Akron, Ohio.
Henderson Films, 610 Masonic Temple. Chicago, 111.
Kineto Company of America, 71 W. 23d St., New York City.
Lea-Bel Co., 64 W. Randolph Street, Chicago. 111.
New Era Films, 207 S. Wabash Avenue, Chicago, 111.
U. S. Dept. of Agriculture, Washington, D. C.