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. . NABUBRARY
'——Television Digest
JUNE 20, 1960 © 1960 TRIANGLE PUBUCATIONS, INC. SPEQAL SUPPLEMENT No. 6
ARB Survey-Based Estimates
Television Households by States & Counties
As of January 1, 1960
Compiled by American Research Bureau on the basis of approximately 500,000 telephone interviews in November 1959 & March 1960, using scientific sampling and statistical techniques
U.S. TOTALS: Total Households, 52,207,800. Television Households, 46,019,980. Percent with Television, 88%.
State and
Total
TV Households
State and
Total
TV Households
State and
Total
TV HmiCAVinlHc
County Households
Number
Percent
County Households
Number
Percent
County Households
Number
Percent
ALABAMA
Graham
3,300
2,200
66
Stone
1,600
1,000
64
Autauga
4,100
2,900
70
Greenlee
3,100
2,200
70
Union
13,900
11,000
79
Baldwin
12,600
8,100
64
Maricopa
182,800
154,200
84
Van Buren
1,900
1,300
68
Barbour
6,400
4,200
65
Mohave
2,100
1,400
66
Washington
14,900
9,400
63
Bibb
3,600
2,100
58
Navajo
9,500
6,300
66
White
10,500
7,200
68
Blount
6,900
4,200
61
Pima
80,500
68,100
85
Woodruff
3,500
2,900
82
Bullock
3,200
1,800
56
Pinal
17,300
13,000
75
Yell
3,100
2,500
80
Butler
5,700
3,700
66
Santa Cruz
3,400
2,300
66
Total
482,100
349,200
72
Calhoun
25,100
18,800
75
Yavapai
7,400
4,900
67
Chambers
9,300
5,200
56
Yuma
14,100
10,800
77
CALIFORNIA
Cherokee
4,000
3,100
77
Total
357,200
288,300
81
Alameda
293,600
266,300
91
Chilton
6,700
4,300
64
Alpine
100
70
68
Choctaw
4,300
3,200
75
ARKANSAS
Amador
2,900
2,500
85
Clarke
5,900
3,600
61
Arkansas
5,300
4,000
75
Butte
25,300
21,200
84
Clay
3,200
2,000
62
Ashley
5,900
4,400
75
Calaveras
3,000
2,400
80
Cleburne
2,800
1,600
57
Baxter
2,300
1,500
65
Colusa
3,200
2,700
85
Coffee
9,600
6,100
64
Benton
10,200
6,300
62
Contra Costa
114,400
113,800
99
Colbert
12,100
8,300
69
Boone
4,000
3,000
76
Del Norte
7,300
5,900
81
Conecuh
4,200
2,300
56
Bradley
3,100
2,100
66
Eldorado
7,600
5,900
78
Coosa
2,000
1,100
56
Calhoun
1,300
900
69
Fresno
107,100
100,000
93
Covington
9,300
5,900
64
Carroll
3,200
2,100
66
Glenn
4,000
3,600
89
Crenshaw
3,600
2,200
61
Chicot
5,300
3,900
73
Humboldt
31,000
26,400
85
Cullman
12,000
7,800
65
Clark
5,100
3,900
77
Imperial
18,800
14,400
77
Dale
5,900
3,500
60
Clay
5,700
4,000
71
Inyo
4,300
3,000
69
Dallas
14,400
9,900
69
Cleburne
2,000
1,400
70
Kern
82,500
78,000
95
De Kalb
11,300
7,900
70
Cleveland
1,600
1,000
64
Kings
13,600
11,100
81
Elmore
6,600
4,100
62
Columbia
6,800
5,600
82
Lake
4,000
2,800
71
Escambia
7,800
5,400
69
Conway
3,600
2,600
71
Lassen
4,300
2,900
68
Etowah
27,200
19,200
71
Craighead
11,800
9,000
76
Los Angeles 1,989,400
1,880,800
95
Payette
4,100
2,400
58
Crawford
5,900
4,000
68
Madera
11,600
9,400
81
Franklin
5,900
3,400
57
Crittenden
11,600
8,100
70
Marin
43,100
39,700
92
Geneva
6,000
3,600
59
Cross
4,700
3,200
69
Mariposa
1,400
1,100
80
Greene
3,200
2,200
69
Dallas
3,000
2,100
69
Mendocino
14,500
10,700
74
Hale
4,300
1,900
45
Desha
5,300
3,900
73
Merced
26,300
22,300
85
Henry
4,100
2,700
66
Drew
3,500
2,600
75
Modoc
2,300
1,600
70
Houston
14,400
10,400
72
Faulkner
5,800
4,500
78
Mono
800
620
78
Jackson
8,800
5,500
62
Franklin
2,400
1,200
50
Monterey
55,400
45,500
82
Jefferson
179,500
144,200
80
Fulton
2,000
1,100
53
Napa
18,500
15,500
84
Lamar
3,800
2,200
57
Garland
14,700
11,100
76
Nevada
5,800
3,800
66
Lauderdale
16,500
11,500
70
Grant
2,200
1,600
74
Orange
231,400
218,100
94
Lawrence
6,300
3,600
57
Greene
6,300
4,400
70
Placer
15,600
12,800
82
Lee
11,200
7,600
68
Hempstead
4,800
3,200
66
Plumas
3,000
2,300
77
Limestone
9,400
5,400
57
Hot Spring
5,900
3,900
67
Riverside
91,500
83,200
91
Lowndes
3,000
1,600
55
Howard
2,400
1,700
69
Sacramento
146,600
138,900
95
Macon
4,900
3,000
61
Independence
5,800
4,200
72
San Benito
4,500
3,800
85
Madison
27,800
19,800
71
Izard
2,100
1,300
62
San Bern’dino
152,300
137,300
90
Marengo
6,700
4,000
59
Jackson
7,400
5,200
71
San Diego
290,200
275,100
95
Marion
6,000
3,800
63
Jefferson
23,600
17,800
75
San Francisco
275,000
241,000
88
Marshall
13,100
9,600
73
Johnson
3,600
2,200
62
San Joaquin
74,000
68,900
93
Mobile
78,200
60,200
77
Lafayette
2,700
1,900
71
San L. Obispo
24,100
20,200
84
Monroe
5,700
3,600
64
Lawrence
4,300
2,400
55
San Mateo
130,200
127,300
98
Montgomery
46,400
34,800
75
Lee
4,600
2,800
62
Santa Barbara
47,400
40,200
85
Morgan
14,500
9,600
66
Lincoln
3,200
2,100
67
Santa Clara
188,600
176,900
94
Perry
3,900
2,000
52
Little River
2,400
1,800
74
Santa Cruz
27,600
24,000
87
Pickens
5,100
3,200
63
Logan
3,800
2,200
59
Shasta
16,500
13,900
84
Pike
7,000
4,500
64
Lonoke
5,700
4,300
75
Sierra
600
440
74
Randolph
5,000
3,300
65
Madison
2,700
1,400
51
Siskiyou
9,600
7,700
80
Russell
11,600
8,200
70
Marion
1,300
700
53
Solano
36,700
35,400
96
Saint Clair
6,000
4,000
67
Miller
9,700
7,600
78
Sonoma
48,400
40,600
84
Shelby
8,200
5,400
66
Mississippi
17,200
12,900
75
Stanislaus
45,300
38,300
84
Sumter
3,900
2,000
52
Monroe
4,000
2,400
59
Sutter
9,400
7,200
77
Talladega
16,400
12,400
76
Montgomery
1,500
1,000
66
Tehama
7,500
6,000
80
Tallapoosa
8,700
6,000
60
Nevada
2,300
1,500
67
Trinity
2,900
1,900
67
Tuscaloosa
25,500
16,500
65
Newton
1,300
800
65
Tulare
44,100
37,500
85
Walker
13,000
9,300
72
Ouachita
8,200
6,100
75
Tuolumne
4,700
3,700
78
Washington
2,600
1,600
61
Perrv
1,300
900
66
Ventura
53,000
46,700
88
Wilcox
4,500
2,500
55
Phillips
11,900
7,800
66
Yolo
17,400
14,000
80
Winston
3,600
2,300
63
Pike
2,000
1,300
64
Yuba
7,900
7,000
89
Total
838,600
592,300
71
Poinsett
6,900
4,800
69
Total 4,902,100
4,524,270
92
Polk
3,100
2,100
69
ALASKA
Pope
6,100
3,900
64
COLORADO
1st Judicial (D)
10,200
3,700
78
Prairie
2,800
1,800
66
Adams
23,400
18,600
79
3rd Judicial (D)
28,000
16,200
80
Pulaski
78,100
62,700
80
Alamosa
2,400
1,800
76
4th Judicial (D)
5,900
5,200
88
Randolph
3,000
1,900
64
Arapahoe
31,500
28,600
91
Total
44,100
25,100
86
St. Francis
8,700
5,900
67
Archuleta
800
560
70
Saline
6,900
5,500
79
Baca
1,700
1,000
60
ARIZONA
Scott
1,800
1,100
61
Bent
2,200
1,400
65
Apache
6,100
2,800
47
Searcy
2,400
1,500
62
Boulder
19,500
17,400
89
Cochise
11,600
8,100
70
Sebastian
18,500
14,900
80
Chaffee
2,500
1,900
76
Coconino
9,300
6,900
74
Sevier
2,400
1,900
78
Gila
6,700
5,100
76
Sharp
1,700
1,000
60
(Continued on
next page)