We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
VOL. 16: No. 49
1'/
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
1960 ELECTRONICS SALES — $9.7 BILLION: Electronics industry set another sales
record in 1960, continuing its unbroken progression of new highs since World War II. However, preliminary estimates indicate total factory sales fell short of the predicted $ 10-billion mark, due to the 2nd-half decline in consumer-product & replacement-part sales.
Total industry volume this year was put at $9.7 billion, up 6% from last year's $9,2 billion, in an official estimate given by Pres. L. Berkley Davis to the EIA board at last week's winter conference in San Francisco. Although total sales ran 6% short of EIA's beginning-of-the-year prediction of $10.35 billion (Vol. 15:51 pl3), industrial & military sales were up to expectations. Consumer-product sales (up $100 million from 1959), although setting a new record, fell short of the predicted $2.3 billion by $200 million, and replacementparts sales were $400 million shy of original expectations.
Here are dimensions of electronics industry, as recapped by EIA, for 1960 and 3 preceding years:
FACTORY SALES BY U.S. ELECTRONICS INDUSTRY
(Add 000,000 Dollars)
1957
1958
1959
1960
Consumer products
.... $1,700
$1,600
$2,000
$2,100
Industrial products
.... 1,300
1,380
1,600
1,750
Military products
.... 4,100
4,400
4,700
5,000
Replacement parts, tubes, etc
900
860
900
900
INDUSTRY TOTAL
.... $8,000
$8,240
$9,200
$9,700
These preliminary figures for 1960 (subject to change after year-end) show consumer-product sales 5% ahead of last year, industrial electronics up 9%, military products up 6%.
Breaking down consumer-electronics factory-sales estimates, EIA noted a decline in TV, but increases in both radio & phono categories. The Association put total 1960 factory sales of TV sets at 5.9 million imits, down about 6% from last year's 6.3 million; radios (excluding auto) at 10.5 million, up 6% from last year's 9.9 million; phonos at 5.1 million units, 19% ahead of last year's 4.3 million. Note that these are factory sales. Last year's retail figures: TV, 5.75 million; radio, 8.9 million; phono, 4.4 million.
Note: Disagreement with EIA's electronics sales totals was registered last week by big investment
firm Television-Electronics Fund, whose annual report estimated this year's total electronics industry factory sales at $1 1 billion (see p. 20).
EIA STILL OPPOSES PCC ON UHF: lj_ new Congress legislates for manufacture of all
channel TV sets (Vol. 16:6 p2) — and FCC Comr. Robert E. Lee now believes there's "good chance" it will — the law compelling set makers to produce only all-uhf-vhf receivers will have to come over the opposition of nation's TV receiver manufacturers. These salient points were made clear at EIA's 3-day winter conference in San Francisco last week.
Reiterating his oft-stated support of all-uhf TV, a la his speech before NAEB's October convention (Vol. 16:43 p4), Lee, addressing EIA Nov. 29, added these new points: (1) He is confident that Congress will pass FCC-sponsored legislation which in effect would make it mandatory to produce only all-channel TVs. (2) Proposal is contrary to his opposition to government interference with private enterprise, but he contends legislation is justified in view of "critical nature of the present situation." Emphasized Lee: "I have yet to