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'■■■“’Television iDigest
JANUARY 14, 1963 NEW SERIES VOL. 3, No. 2
Albert Warren, Editor & Publisher, 911 -13th St., N.W., Washington 5, D.C., Sterling 3-1755 David Lachenbruch, Managing Editor, 580 Fifth Ave., New York 36, N.Y., Circle 6-2215 Harold Rusten, Associate Editor, 111 Beverly Rd., Overbrook Hills, Philadelphia 51, Pa., Midway 2-6411
Michael H. Blake Jr., Assistant Editor, Washington. Charles Sinclair, Contributing Editor, New York
Arnold Alpert, General Manager, Washington
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Broadcast
CONGRESSMAN HAIL FTC'S RATINGS ACTION, Senate & House Commerce Committee members call for better testing methods. No comment from Harris (p. 1).
; COMPROMISE ON CATV LAW POSSIBLE, as several operators approach FCC with suggestions, willing to give somewhat — to get protection from state & local moves (p. 2).
: 'UHF UNDERDEVELOPMENT' CONFERENCE may oe called soon by FCC. EIA's Sandwick suggests inviting all interested govt., telecasting, manufacturing, educational groups (p. 3).
TIGHTER REINS ON NEW AMs likely after FCC-industry conference. Commission expected to sharpen engineering standards, insist on well-financed applicants — but not to delve into rate structure, etc. (p. 3).
AD SPENDING IN TV keeps right on growing, with TV drawing larger shore of total ad spending in 1962 than it did in 1961, according to TvB figures. Networks expect strong sales year in 1963 (p. 3).
'FILM TWIN' FOR TAPE made p>ossibl6 by combined 'Gemini' film & tape camera of MGM Telestudios, designed to eliminate need for kines of taped commercials (p. 5).
MORE SPACE TV FIRSTS: RCA's suddenly-revived Relay sends pictures of Mona Lisa unveiling to Europe, nearly penetrates Iron Curtain. Telstar working fine (p. 5).
PACIFICA DENIES RED TIES: Senate Internal Security Subcommittee probers told noncommercial radio chain isn't influenced by Communists (p. 6).
Consumer Electronics
MANUFACTURERS DECRY CONSIGNMENT plans for dealers, have no plans to follow sales & display programs of GE & Westinghouse; latter will soon open Toledo & follow with 4th test city 'in midwest' (p. 7).
'PACKAGE' HI-FI definition submitted to FTC by EIA without recommendation; violent objections by component hi-fi enthusiasts may scuttle FTC hopes for legal definition (p. 9).
1962 TV PRODUCTION — 6,484,501 b&w sets, highest since 1956; radio output 2nd only to 1947; cor radios set all-time record (p. 9). SPIEGEL TO REVISE price of $79.95 'TV in next catalogue, averting international incident over pricing of Symphonic set (p. 11). MAGNAVOX'S RECORD 1962: Soles climbed 431/2% to $202 million for 5th consecutive record-setting sales year; earnings rise was proportionate to sales gain (p. 12).
CONGRESSMEN HAIL FTC'S RATINGS ACTION: Federal Trade Commission's crackdown on big 3 TV ratings organizations (Vol. 3:1 p2) predictably brought plaudits from members of Senate & House committees whose probes started whole thing.
Consent agreements between FTC and Nielsen, ARB & Pulse was direct result of hearings by Senate Commerce Committee, which sent findings to FTC, with instructions to do something (Vol. 14:26 p2).
Commerce Committee Chmn. Magnuson (D-Wash.) told us FTC's action was "important step that should lead to a more meaningful use and understanding of ratings." He said he'd be watching services closely to make sure they live up to agreements. Sen. Monroney (D-Okla.), one of most insistent critics of ratings, expressed hope that sponsors, agencies & networks now would come forward with "demands for better testing methods." He called Commission's action "a step forward" in campaign to alert public to the "tiny samplings and doubtful yardsticks used on Madison Avenue to decide what TV shows Americans shall watch." Committee members McGee (D-Wyo.) & Hartke (D-Ind.) expressed similar sentiments. Latter, how