Weekly television digest (Jan-Dec 1963)

Record Details:

Title:
Weekly television digest
Date:
Jan-Dec 1963
Publisher:
Washington D.C. : Television Digest, Inc.
Volume:
Weekly television digest (Jan-Dec 1963)
Leaf #:
00034
Language:
English
Subjects:
Television -- Periodicals, Television broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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2— TELEVISION DIGEST JANUARY 21. 1963 • Tightened TV Code re "men in white” commercials, effective July 1. New provisions prohibit use of physicians, dentists, nurses or "other practitioners of the healing arts" from appearing in commercials. Previously, Code had prohibited only actors portraying such medical professionals. • Again called for federal CATV regulation & licensing (see p. 4). • Ratified appointment to TV Code Board, of Douglas L. Monship, WBRZ Baton Rouge (succeeding Mrs. A. Scott Bullitt, ineligible for appointment after 2 terms) and reappointment of Lawrence Rogers, Taft Bcstg. • Approved Code amendment permitting "limited waivers" of time standards for programs "presenting women's services, features, shopping guides, fashion shows, demonstration & similar material with genuine audience interest." Code Authority will consider each "on its own merits." Among Radio Board actions: (1) Voted to collaborate more closely with RAB & NAFMB, the sales promotion groups. (2) Approved Radio Code Board reappointments of Elmo Ellis, WSB Atlanta; Richard Dimning, KHQ Spokane; Robert Pratt, KGGF Coffeyville, Kan.; Herbert L. Krueger, WTAG Worcester. (3) Heard Ben Strouse, WWDC-FM Washington, report that NAB comments in FCC's FM rule-making "will coll for a more positive declaration on existing FM stations' so-called 'grandfather' rights to their present power and support a mileage separation plan with strict 'go-no-go' administration." SHERIDAN INTO TOP TCC BROADCAST SLOT; James B. Sheridan will be new chief of FCC Broadcast Bureau, most powerful position at Commission in TV-radio, next to commissioners. Appointment hasn't been announced yet, won't take effect imtil incumbent Kenneth Cox moves up to commissionership. Cox's nomination was sent to Senate last week, and date of hearing hasn't yet been set. Nomination is for both remainder of Craven's term, ending June 30, and full 7-yeor term. Also selected last week, and still unannounced : Robert Rawson, shifting from chief of hearing div. to chief of renewals & transfer div.; Sylvia Kessler, from acting chief of renewals & transfers to chief of opinions & review office. James Barr, asst, chief of Broadcast Bureau, is expected to be named chief of Safety & Special Bmeou; if he isn't, job will go to acting chief Irving Brownstein. Vacancies left by foregoing shifts haven't been filled yet. Sheridan is on economist, first such to get top Broadcast Bmeau job. Veteran FCC employe, he joined agency in 1941, served in economics div. imtil then-Chmn. Ford made him his special asst, in April 1960. When Minow became chairman, he kept Sheridan in the slot. Sheridan has long been known as one of Comission's best informed employes, has phenomenal knowledge of development of policies. He's 47, native of Newark, attended Rutgers & Columbia. He's Roman Catholic, father of 3 sons, a daughter. One of best-liked FCC staff members, he's known for sparkling wit. His regulatory philosophy? A strong FCC. FTC ASPIRIN STUDY GIVES MAKERS HEADACHE: Study financed by Federal Trade Commission, which reported no significant difference in pain-relieving ability among 5 leading analgesics, has makers of all 5 unhappy. ^ Tests were conducted on Bayer Aspirin, St. Joseph's Aspirin, Anacin, Bufferin & Excedrin at Baltimore City hospitals, with findings published in Dec. 29, 1962 Journal oi the American Medical Association. Study reported all 5 about equally effective in curbing pain but that aspirin & Bufferin cause fewer stomach upsets than Anacin or Excedrin. Sterling Drug Co., maker of Bayer, wasted no time blanketing TV & newspapers with advertisements citing study as proof its product is just as good as, possibly better than, higher-priced competitors. Last week, FTC slapped false advertising complaint against Sterling & agency Dancer-Fitzgerald-Somple. Commission said that contrary to ads, study has not been endorsed or approved by govt., American Medical Assn, or medical profession. Agency also charged that ads had falsely claimed Boyer was found to be gentler than other remedies. Commission plans to seek temporary restraining order to halt ads.