Weekly television digest (Jan-Dec 1963)

Record Details:

Title:
Weekly television digest
Date:
Jan-Dec 1963
Publisher:
Washington D.C. : Television Digest, Inc.
Volume:
Weekly television digest (Jan-Dec 1963)
Leaf #:
00074
Language:
English
Subjects:
Television -- Periodicals, Television broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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6— TELEVISION DIGEST FEBRUARY 11. 1963 Personals Sen. Warren G. Magnuson (D-Wash.), chmn. of Commerce Committee, named chmn. of Democratic Senatorial Campaign Committee. Frederick R. Kappel, chmn. & chief exec, officer of AT&T, builders of Telstar, given National Business Publications’ annual Silver Quill Award for “distinguished service to the business community,” at dinner in Washington Feb. 7. Mark F. Cooper, ex-PR dir.. General Telephone Co. of the Southwest, San Angelo, Tex., elected pres, of Advertising Federation of America, succeeding C. James Proud, resigned last Sept. Charles H. Crutchfield promoted to Jefferson Standard Bcstg. pres., succeeding Joseph M. Bryan, who moves up to chmn., a new post . . . Cleatus O. Brazzell, radio WELP Easley pres. & gen. mgr., elected S.C. Bcstrs. Assn, pres., succeeding Frank Hardin, radio WIS Columbia. Pro Sherman, radio KOLN Lincoln, Neb., W. Thomas Daley, CFPL-TV London, Ont., & John P. Dillon, WBTV Charlotte, elected to Bcstrs. Promotion Assn, board, succeeding Don Curran, radio KGO San Francisco, John Paul Riopel, ex-CFCM-TV Quebec, & Doug Duperrault, radio WFLA Tampa, all resigned; Harold S. Meden, FranznickMeden, reappointed BPA secy.-treas. Willis Grant promoted to NBC corporate information coordinator, N. Y. . . . Norman Ginsburg promoted to CBS Radio Spot Sales dir. of sales promotion. Elizabeth Bain, asst, to dir. of program services, CBS-TV, elected chmn. of Educational Foundation, American Women in Radio & TV, N.Y. . . . Ben Margolis promoted to a TvAR vp. Phil Williams, ex-John Scott Fones PR Co. exec, vp, appointed Louis de Rochemont Associates planning vp . . . Steve Fox, ex-radio KHOW Denver promotion dir., named KOA-TV-AM-FM promotion-merchandising dir., succeeding Mike Schafbuch, who moves to sales dept. Paul Adams, WCPO-TV Cincinnati chief engineer, buys radio WBBR E. St. Louis, 111. from group headed by Larry R. Picus & Robert Walker, for assumption of $305,000 mortgage, Hamilton-Landis broker. Larry Zeman promoted to KTTV Los Angeles midwestern sales & mktg. mgr., Chicago . . . Bi^ Pfeiffer, ex-radio WRFD Worthington, 0. promotion dir., named to similar post with WLOS-TV-AM-FM, Asheville, N. C. . . . Eric Mart, ex-NBC-TV Sales Planning Div., appointed Petry TV Div. asst, research dir. Harold E. Reigert, promoted to WFRV Green Bay program dir., succeeding J. W. Vickery, resigned to accept post with U. of Wis. . . . Macey I. Schaffer, ex-WLBW-TV Miami advertising & promotion dir., named acct. exec, with radio WQAM there. Joseph P. Costantino, KTVU San Francisco-Oakland promotion dir., named gen. chmn. of 1963 Bcstrs. Promotion Assn, convention Nov. 17-20 at Jack Tar Hotel, San Francisco . . . David Hart, ex-WLBZ-TV Bangor promotion mgr. & night dir., appointed WNBQ Chicago promotion mgr. New officers of Jefferson Standard Bcstg., Charlotte, N.C., elected at annual meeting last week: Wallace T. Jorgenson, vp; Paul B. Marion, J. William Quinn, William H. Melson Jr., asst, vps; D. L. Robbins, asst, secy.-treas. ^Th© Late Shov/: For a dozen years, N.Y.-area viewers have watched more than 1,800 feature movies unreel on The Late Show, flagship WCBS-TV's late-night movie showcase which celebrates its 12th anniversary Feb. 26. Series has become a classic success in local programming, having successfully battled various NBC late-night live shows, from early Steve Allen series to Johnny Carson’s Tonight, plus rival movie & live shows on other N.Y. The Late Show has piled up some staggering statistics during its dozen years: • Advertising revenue from back-to-back commercials between reels (minute spot, I.D., another minute spot) has been late-night goldmine for WCBS-TV. We asked station for total gross, were told it w'as deep secret but was “in the multi-millions.” • Nightly audience is estimated at about 900,000 viewers, with cumulative total of 6.3 million every week. More than half watch weekend (Fri.-Sat.-Sun.) movies. • Enormous appetite of long-run film show can be judged from fact that WCBS-TV maintains backlog large enough to screen at least 150 first-run (on TV) films each year for next 4 years. Features are bought by William Lacey, mgr. of station’s film dept. • Production-budget total of 1,825 features which will have been televised as of Feb. 26 is over $2 billion by conservative estimate. • In unlikely event all features shown on show so far were unreeled and laid end-to-end, 16-mm footage would total 15,855,000 feet. • If all viewers who have watched The Late Show movies in past dozen years went to see same pictures at Radio City Music Hall, crowd could only be handled by screening films 4 times daily for 472 years. On occasion of anniversary, WCBS-TV plans to go whole hog on late-night movies, and will begin 24-hour telecasting schedule. Current Late Show will be followed by Late-Late Show — Part One, Two, Three, etc. for benefit of industrial shifts & insomniacs until usual sign-on time in morning. Base price per minute spot will be $840. Feature to be shown Feb. 26 is Salome, starring Rita Hayworth & Stew'art Granger. Originally, WCBS-TV planned to revive movie with which it opened series. Adventures of Casanova starring Arturo de (Cordoba. Checkup showed film was now in library of rival WOR-TV. Film programmers at WCBS-TV thought it over, decided Casanova was something of a clinker and not really worth the effort, will go with Rita Haj'worth instead. NAB engineering advisory committee, discontinued in 1961, has been reactivated by Pres. Collins. New members: John T. Wilner, WBAL-TV-AM-FM Baltimore, chmn.; Max Bice, KTNT-TV-AM-FM Tacoma; Richard K. Blackburn, Gannett Stations; Glenn G. Boundy, Storer Bcstg.; William S. Duttsra, NBC; George Hixenbaugh, WMT-TV & WMT Cedar Rapids; Thomas E. Howard, Jefferson Standard Bcstg.; Leslie S. Learned, MBS; Carl E. Lee, Fetzer Bcstg.; Frank Marx, ABC; James D. Parker, CBS-TV; David L. Steel, AFCCE. Confirmation of Kenneth Cox as member of FCC may still be week or 2 off. Senate must first organize, after which Commerce Committee will schedule meeting to vote on him, submit nomination for final Senate vote.