Weekly television digest (Jan-Dec 1963)

6-TELEVISION DIGEST JUNE 3, 1963 Television Digest PUBLISHED BY TELEVISION DIGEST, INC. HEADQUARTERS: 2025 Eye St., N.W., Washington 6, D. C. Phone: 965-1985. TWX 202-965-0979 EDITORIAL NEW YORK OFFICE ALBERT WARREN, 580 Fifth Ave. Editor & Publisher New York 36, N. Y. JONAH GITLITZ, Circle 6-2215 Managing Editor, TWX: 212-640-6938 Television Digest DAVID LACHENBRUCH, PAUL STONE, Editorial Director Editorial Director, CHARLES SINCLAIR, Television Faetbook Contributing Editor VIRGINIA SNOWDEN, Managing Editor, PHILADELPHIA OFFICE Television Faetbook 1 1 1 Beverly Rd. Overbrook Hills BUSINESS Philadelphia 51, Pa. EDWARD M. KELLY, Midway 2-6411 General Manager RUDOLPH SAPPER, HAROLD RUSTEN, Circulation Manager Associate Editor TELEVISION DIGEST. Published Mondays. Services: $75-$150 annually. For group rates & other subscription services, write Headquarters. TELEVISION FACTBOOK TV & AM-FM ADDENDA Published Annually Published Saturdays AM-FM DIRECTORY Published Annually Personals Rollnnd V. Tooke, Group W exec, vp, named exec, vp.-staff & group operations; Larry H. Israel, TvAR pres., appointed Group W exec, vp-station operations . . . Phil Mazur transferred from ARB’s special tabulations dept, to midwest station sales. Russell W. McCorkle named to new post of asst, controller, Group W, Westinghouse Bcstg. Co. . . . Morion Slakoff, ex-WFIL & WFIL-TV Philadelphia, appointed ad & pi'omotion mgr.. Allied Artists TV. Michael J. Roberts, ex-WBC Program Sales vp, named to newly-created post of syndicated program sales dir.. Triangle Stations . . . Stanley Levey, ex-N.Y. Times labor reporter, named CBS News Washington correspondent for labor, economics, business. Dick Stern, ex-vp, Fletcher Richards, Calkins & Holden, Atlanta, appointed WAII-TV Atlanta gen. sales mgr. . . . Lee Carlson, ex-sales development & research dir., ABC-TV Spot Sales, Chicago, named WBKB account exec. Richard D. Erickson, ex-Broadcasting, named TvB creative associate. Welch, Mott & Morgan law firm is moving to Farragut Bldg., 900 17th St., N.W., Washington 6, D. C.; phone: 296-5151. “Spot TV Advertising Cost Summary” has been issued by Katz Agency. In 33rd semi-annual edition, rep provides rate guides in 236 markets for various time classifications & time units. Formulas are provided to help estimate TV budgets. A new formula provides estimated costs for “preceding transition announcement minutes,” immediately before evening network time or prime time. Ch. 13 Grand Rapids should go to Grand Bcstg. Co., according to FCC Examiner Forest L. McClenning whose initial decision recommended denial of West Michigan Telecasts, MKO Bcstg. Corp. & Peninsular Bcstg. Co. He concluded that Grand is superior in broadcast experience and ownership-management integration. The 4 applicants have been operating WZZM-TV on Ch. 13 on joint & interim basis pending final comparative decision. Major stockholders in Grand, with 16.883% each, are: Leonard Versluis Sr., vp, former owner of WLAV-TV Grand Rapids; Mary Jane Morris, secy., formerly secretary of FCC; John Morris, attorney. Miss Morris’s brother; pres, and 6.496% owner is Donald DeGroot, asst. gen. mgr. of WWJ-TV Detroit. Value of foreign syndication to leading film distributors can be judged by sales of 2 major firms — Independent TV Corp. (controlled by Britain’s ATV) and Desilu Sales Corp. (offshoot of Hollywood film factory). ITC has grossed better than $5 million average annually for past 5 years outside U.S., climbing rapidly from standing start. Foreign sales for ITC for fiscal year ended recently were 40% higher than previous year. Similarly, Desilu sales mgr. Richard W. Dinsmore points to $5 million gross in foreign telefilm market last year. Other firms whose foreign sales are at least as big as those of ITC and Desilu: CBS Films, MCA, Warner Bros., and UA-TV. P&G lias been toppled from its spot as leading TV spender in cosmetics-toiletries category (although not from listing as top over-all TV client) by upstart AlbertoCulver. TvB analysis of 1962 network & spot spending showed A-C jumping to lead in cosmetic field with billings (gross time) of $24.4 million as against 1961 level of $12.3 million. P&G was runner-up. Combined TV spending in cosmetics industry increased by 33.1% in 1962. A-C is virtually a TV-built phenomenon; more than 99Cf^ of its budget goes to wide variety of TV buys. Gift of $100,000 to ETV WHYY-TV Philadelphia has been made by CBS, bringing network’s ETV contributions to about $1.3 million. Recently, Triangle Publications donated facilities of WFIL-TV, worth $1.5 million, to WHYY-TV, after WFIL-TV moves to new site (Vol. 3:17 p5). Brig. Gen. David Sarnoff will be intermission speaker in first program of new NBC Radio series, Toscanini — The Man Behind the Legend, which starts June 5. RCA chairman was responsible for bringing Toscanini back to America from semi-retirement in Italy to conduct NBC Symphony Orchestra 1937-1954. “The Kremlin,” NBC’s well-received documentary, will be repeated in unusually quick time, June 4, 7 :30 p.m., only 2 weeks after original telecast. Re-run gives children chance to see hour show first aired at 9:30 p.m. Allocation plan for .Africa, providing for 7,000 TV stations, has been approved by ITU conference of African telecommunications officials, meeting in Geneva. Group agreed upon CCIR 625-line standards for Africa. ETV’s VTHAT-TV Philadelphia & New Jersey’s proposed Ch. 77 in Essex County are to be linked by microwave to provide live network for area. .ABC International TA' has been named program & sales rep for XHTV Mexico City & its 2 repeaters — Ch. 7 Paso de Cortes, Ch. 6 El Zamorano.