Weekly television digest (Jan-Dec 1963)

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4-TELEVlSION DIGEST AUGUST 19, 1963 DAVID BLANK— CBS'S FREE -WHEELER: "The Man for All Seasons at CBS" titles Aug. 10 "Business Week" article on economist David Blank. The highly respected but little publicized Blank is given very free hand — and researcher Frank Stanton, CBS pres. , is delighted with Blank's results. Article reports that "Wall Streeters" were dubious about TV & CBS growth potential, stimulating Blank to make study concluding TV revenues should increase 9% annually for next decade, that TV-home saturation should rise from 91% to 96% in same period, that rates could be increased accordingly. Story notes that Blank decided color-set-sales figures— unavailable from industry (meaning RCA) — could be determined by projecting color-set counts made by 6 electric utility firms. He concluded 425, 000 were sold in 1962. Blank also challenges McCann-Erickson's figures showing 1929 to be "Golden Age" in which advertising took greater share of Gross National Product than it has since. Blank claims ad percentage has grown steadily. TV station sellers ought to be particularly pleased with Blank's projections. Senate version of FCC-requested bill to give it "greater discretion" in approving station sales was introduced by Sen. Magnuson (D-Wash.). S-2052 would give Commission opportunity to evaluate public interest aspects of sale by allowing it to consider buyers other than those proposed by sellers. Comr. Bartley would add proviso that seller "prove" transfer would create "improved broadcast structure. " Similar House measures (HR-7477, 7478) were introduced last month (Vol. 3:28 p5). White House meeting with broadcasters, similar to those President Kennedy has been holding with newspaper editors & publishers, takes place Aug. 22, described as first of a series. Luncheon will be attended by 22 station executives — no network or NAB representatives though NAB played part in working out idea with Pierre Salinger, President's news chief. Puerto Rico is added to ARB's local TV market reports, with 2 surveys of San Juan scheduled for 1963-64. These will be taken during ARB's customary Nov. & March nationwide sweeps. One TV station has subscribed so far, and several agencies & advertisers are interested, says ARB. Segregationist congressmen are keeping on FCC s trail, checking on Commission's interpretation of "fairness, " seeking more network & station exposure of their views. Commission answers with reiteration of its recent policy statement (Vol. 3:30 p3). CBS donated $250, 000 for ETV Ch. 28 in Los Angeles. Dr. Lee DuBridge, chmn. of Community TV of Southern California, said station expects to be on air in fall 1964. Five-station ETV network in Pennsylvania has moved step closer. Bill providing $970, 000 for project was signed by Gov. Scranton. Omaha local-live hearing report by FCC Chmn. Henry has been delayed, is now expected in early Sept. Metropolitan Bcstg. *s 7 TV stations join TvB. 1084 TELEVISION FACTBOOK ADVERTISING The 1964 Edition of Television Factbook (#34) is now in preparation and advertising space reservations are being accepted. The Factbook, with a circulation sharply increased to 10, 000, is used daily by executives in all facets of the TV industry— the people who make the decisions and buy time, equipment, services. Thus it becomes the most effective advertisir^ medium available to those selling to the television industry. The Factbook, including its exclusive coverage maps and viewing data, marketing information and directories, will be fully up-dated throughout. Furthermore, it will contain the most comprehensive International Television Directory yet published. To reserve your advertising space in this 1200 -page-plus compendium, call, write or wire: Television Factbook, 2025 Eye St. N. W., Washington 6, D. C.; Area Code 202-965-1985; TWX; 202965-0979. Many choice positions are still available. Copy deadline is October 15th. Robert D. Swezey, NAB Code Authority dir. , leaves $40, 000-a-year job Oct. 15 when contract expires. Pres. Collins lauded him as he left, said there’s no hurry to pick successor who'll probably be named in late fall. Collins will choose him, subject to Board confirmation, salary to be negotiated. Before leaving, Swezey will help arrange Code Review Board meetings before Fall Conferences which start Oct. 14. Personals Joseph H. McConnell, Rejmolds Metals pres. , NBC pres. 1949-52, named chmn. ofU.S. delegation to Oct. 7-Nov. 8 ITU space commxmications allocations conference, in Geneva. Stlmson Bullitt, chmn. , KREM-TV-AM-FM Spokane, elected pres. , succeeding Louis Wasmer, resigned; Mrs. A. Scott Bullitt, chmn. of parent King Bcstg. , named KREM Bcstg. chmn. ; AncH H. Payne elected King business vp. Thomas E. Cunningham appointed UPI TV-radio sales mgr. . . Norman Wagy promoted to news & editorial dir. , WJW-TV Cleveland, succeeding Ken Armstrong, resigned. Sam Chase, "Billboard" editor-in-chief, resigns to form management consultant firm at 527 Madison Ave. , N. Y. ; Lee Zhlto promoted to succeed him. James Karyan appointed by NBC News to produce Washington documentaries. . . Donn B. Dulfy appointed national sales service coordinator, WTTG Washington. Stephen R. Rlntoul, vp & radio sales mgr. , Venard, Torbet & McConnell, N. Y. , transfers to Chicago in similar capacity, succeeded by Brock Petersen as N. Y. radio sales mgr. New reps: KARD-TV Wichita, to Petry from Peters, Griffin, Woodward; new WHNT Huntsville, Ala. , due to start in early fall, to Venard, Torbet & McConnell; KRCRTV Chico-Redding & new WNBE-TV New Bern, N. C. , to Adam Young Inc.