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NEW SERIES VOL. 3, No. 33
TELEVISION DIGEST-5
• • •
MANUFACTURING, DISTRIBUTION, FINANCE
TV SALES UP & CLIMBING AT MIDYEAR: Buoyed by record June volume, distributor sales of black&-white TVs closed out 1963’ s first half more than 200, 000 units ahead of 1962' s initial 6 months. Official EIA figures show Jan. -June TV sales of 2, 956, 808 vmits— up from 2, 724, 038 in same 1962 period,
June TV sales, as forecast in informal preliminary report (Vol. 3:30 plO), picked up sharply from April-May doldrums, climbed to 541, 810 units from June1962’ s record 480, 510. Sales surge made June 1963’ s 2nd highest month, topped only by March’s 601, 797.
June also was big radio sales month— but not big enough to top year ago or to push cumulative business ahead of 1962’ s first-half totals. Distributor radio sales at close of half totaled 3, 935, 670— sharply behind year-earlier’s 4, 800, 574. June’s 811, 923 volume was 1963’s 2nd highest monthly total— topped only by March’s 818, 510. However, June volume lagged well behind year-ago’s 1,040,598.
Here are EIA’s official midyear TVradio distributor sales to dealers:
TV-RADIO DISTRIBUTOR SALES
Black-&
■White TV
Radio (excl. auto)
Month
1963
1962
1963
1962
January
503,821
465, 836
453,348
562, 869
February.
535,999
521, 275
616,036
697, 893
March
. . . . 601,797
580, 876
818,510
917, 236
April
. . . . 395, 166
364, 742
637,443
809, 499
May
. . . . 378,215
310,799
598,410
772,479
June
. . . . 541, 810
480, 510
811,923
1, 040,598
TOTAL. . . .
2, 956, 808
2, 724, 038
3, 935, 670
4, 800, 574
I Same TV-up, radio-down pattern prevailed in production. First-half TV output ran markedly ahead of year ago-3, 459, 921 vs. 3, 295, 501. June was 1963’ s 2nd highest TV production month, saw j outpouring of 665, 004 sets vs. 620, 653 in June 1962.
June also was marked by highest monthly output of all-channel TV receivers in 7 years. ProI duction of 107, 500 all-channel sets more than doubled June1962’ s 50, 283, pushed year-to-date output to 433, 339 vs. 275, 446 in 1962’ s first half.
Total radio production ran behind year ago in both June & cumulative totals. June’s 1, 653, 866 I was highest monthly total for year but short of June1962’ s 1, 721, 873. Jan. June production trailed I year ago by nearly 700, 000 units-8, 585, 238 vs. 9, 264, 445.
FM radio production, excluding FM car radios, was upbeat all the way. Year-to-date output outI ran year-earlier, 640,907 vs. 459,508. June’s 154,818 sets were 1963’s highest monthly output and )i strongly ahead of June 1962’ s 92, 287. Auto radio production was ahead on June-to-June reckoning ( 670, 106 vs. 629, 004, and year-to-date 3, 752, 626 vs. 3, 271, 477.
' FMstereo reception capability was incorporated in 57% of all TV-radio & radio-phono combiV nations produced during 2nd quarter, EIA also noted. This compares with approximately 50% of first-quarter production. Of AprilJune’s 354, 824 combinations, 203, 324 are FM-stereo equipped. This breaks down into 27, 017 of total 57, 829 TV-radio combos produced; 176, 307 of total 296, 995 radio-phonograph combinations.