Weekly television digest (Jan-Dec 1963)

6-TELEVISION DIGEST AUGUST 26, 1963 Personals Elmer W. Lower, ex-NBC News vp & gen. mgr. , appointed ABC pres, of news, special events & public affairs, succeeding James Hagerty who shifted to corporate relations vp for parent AB-PT. NBC Chmn. Sarnoff addresses Boy Scouts of America National Training Conference Aug. 29-Sept. 4 at U. of 111. Peter Relnheimer, ex-ABC-TV eastern sales mgr. , appointed Screen Gems national sales mgr. . . Dean Behrend, NBC-TV client presentations admin. , sales planning dept. , promoted to sales proposals mgr. , succeeding Ronald J. Pollock, resigned. John R. Haggan promoted to gen. supervisor of public affairs, CBC, succeeding Bernard Trotter, named exec. asst, to Queen's U. principal. Ben Strouse, radio WWDC Washington pres. , named area chmn. , Radio Free Europe Fimd. . . Marvin L. Shapiro, eastern sales mgr. , rep TvAR, elected vp. Robert Edmonds, business rep. Screen Directors International Guild, promoted to exec. secy. . . Donn E. Wlnther, ex-WBZ-TV Boston asst, sales mgr. , appointed advertising & promotion mgr. , radio WABC N. Y. Wells Bruen, ex-Official Films, named sales mgr. , rep Roger O'Connor's new Dallas office in Reliance Life Bldg, (phone: 214-748-0437). Leo Derrick appointed promotion & public relations dir., WGHP-TV Greensboro-High Point; Nat Tucker, ex -Jefferson Standard, named program & production mgr. . . Robert A. Dettman, chief engineer, & John Grandy, sales mgr. , elected KDAL-TV Duluth vp's. Marshall Keeling promoted to TV sales mgr. , John Murphy to radio sales mgr. in Chicago office of Adertising Time Sales. . . Nord Whited promoted to KTTV Los Angeles program dir. Law firms of Steadman & Leonard and Hennessey & McDonald, plus Howard J. Schellenberg Jr. , form Steadman, Leonard & Hennessey, 1730 K St. NW, Washington 6 (phone 333-8000). Partners are: Charles W. Steadman, Philip J. Hennessey Jr. , George Stephen Leonard & Schellenberg. Also associated: Joseph D. Murphy & Philip J. Hennessey IH. First RCA's TFR-1 unit for recording 16mm film from picture tube, with "consistently higher results than are possible with current kinescope equipment, " was sent to Japan's NHK network, which has ordered 6. They'll be used for 1964 Olympic coverage. First delivery in U. S. will be to Cathedral of Tomorrow, Akron church. Possible precursor of live TV interchanges between Alaska and rest of continental U. S. is newly opened microwave link connecting Vancouver, Canada with Annette Island, Alaska. Two large hops— of 154 & 190 miles— are made by use of tropospheric scatter. Built by 2 GT&E subsidiaries, $5 -million system will provide 240 telephone channels, is not equipped for TV. CBS-TV orders 264 monitors from Conrac, for new building now under construction. Television. Digest PUBLISHED BY TELEVISION DIGEST, INC. HEADQUARTERS: 2025 Eye St., N.W., Wajhingfon, D.C. 20006 Phone: 965-1985. TWX: 202-965-0979 EDITORIAL ALBERT \A^ARREN, Editor & Publisher JONAH GITLITZ, Managing Editor, Television Digest PAUL STONE, Editoiial Director, Television Factbook BUSINESS ED\MARD KELLY, General Manager RUDOLPH SAPPER, Circulation Manager NEW YORK OFFICE 580 Fifth Ave. New York 36, N. Y. Circle 6-2215 TWX: 212-640-6938 DAVID LACHENBRUCH, Editorial Director PHILADELPHIA OFFICE 1 1 1 Beverly Rd. Overbrook Hills Philadelphia 51, Pa. Midway 2-641 1 HAROLD RUSTEN, Associate Editor Membership Increase of 10% in past 6 months, capped by signing of 3 Hearst radio stations, announced by RAB Pres. Ed Bunker at Oklahoma Bcstrs. Assn, meeting. He attributed jump to support for bureau' s proposed methodology study. "The industry has been voting with its dollars for better radio research," he said. Progress on compilation of dollar figures spent in radio by advertisers, in cooperation with Station Representatives Assn. , was also reported by Bunker. He said pilot project in N. Y. has received 100% cooperation from stations in reporting billing figures. June network TV bllllnge jumped 5.1% over last year, from $63, 722, 400 to $67, 003, 000, TvB reports. Billings for Jan.-June were up 6%, from $387, 772, 600 to $411, 165, 900. Daytime billings for first 6 months increased 14%, from $120, 780, 300 to $137, 738, 500. Jan.-June volume for each network: ABCTV, $109, 175, 100, up 8.4% from $100, 690,300; CBS-TV, $157,909,100, up 5.7% from $149, 443, 600; NBC-TV, $144,081,700, up 4.7% from $137,638,700. Prediction that 1063 ad volume will reach $12. 967 biUion, 5% above last year's $12,380 billion, is made by "Printers' Ink”. It sees spot & network TV combined climbing 11% to $1. 735 biUion from $1. 567 billion, ^pot & network radio, magazine says, will increase 3% to $269 million from $261. 4 million. Franchise for new medium— ads on back of all Chicago Transit Authority transfers— has been granted WGN. Base rate is $600 a day with cost-per-thousand estimated between 40 & 78 cents. New Chicago Transfer Advertising will be co-managed by Charles E. Gates, radio WGN station mgr., & Ben H. Berentson, WGN-TV station mgr. One of most elaborate single -station promotions for fall schedule was that of CKLW-TV DetroitWindsor last week, drawing some 1, 100 agencymen, et al. , and including 4-hour boat ride. Brazil's Televlsao Excelsior orders Marconi 3-in. image orthicon color channel & two 21 -in. color monitors. Manufacturer says it's first color channel it has sold outside UK; equipment is modified for U. S. color standards.