Weekly television digest (Jan-Dec 1963)

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8-TELEVISION DIGEST AUGUST 26, 1963 before the law requires. So far only major TV brand anticipating new law by going all-channel throughout most of its line is Sears’ Silvertone (VoL 3:26 p7). Today's price market now appears to preclude i this type of action by majority of industry. * Set makers are watching competitors closely, however. Standard Kollsman's Fred Edwards described current atmosphere: "Everybody's afraid somebody will jump the gun with a big advertising splurge. Nobody wants to do it. Yet everybody's preparing to change over to all-channel at a moment's notice, but they won't do it until they're required to— either by competition or by law." PHONO SALES UP SHARPLY AT MIDYEAR: Distributor -to -dealer & factory sales of phonographs got strong June shotin-thearm and widened appreciably the cumulative lead over 1962' s Jan.June sales pace. EIA official figures show distributor phono sales in June jumped more than 40,500 units ahead of June 1962, pushed year-to-date volume nearly 330p00 units ahead. Factory sales rose more than 71, 600 units in June, and total half-year volume closed out with approximate 327,000 lead over year earlier. First-half distributor sales totaled 1,759,470 phonographs— comfortably ahead of 1,429,687 in 1962' s first half. Portables & table models closed midyear outselling consoles by nearly 2-to-l, and both categories were markedly ahead of year earlier. Portable -table category, however, showed greater gain— to 1,122,725 units from 888,408, compared with consoles' improvement to 636,745 from 541,279. June distributor sales rose to 315,043 from June-1962's 274,526. Portables-tables a year agooutsold consoles by nearly 3-to-l: 203,670 vs. 70, 856. This June, consoles narrowed edge to slightly more than 2-to-l: 215,036 vs. 100,007. June's 215,036 portables & tables scored 1963's monthly high for that category. June console sales were only 4th best of 6 months. Here are EIA's official first-half distributor-to-dealer sales: PHONO DISTRIBUTOR SALES Port. & 1963 Port. & 1962 Month Table Console Total Table Console Total January 204, 073 112,452 316,525 115,998 103, 730 219,728 February. . . . , 192, 858 137, 114 329,792 130, 104 109,316 239, 420 March 211,745 134,407 346, 152 173,056 126, 201 299, 257 April 169,478 77, 252 246,730 129, 175 72,017 201, 192 May. 129, 535 75,513 205, 208 136,405 59, 159 195, 564 June 215,036 100, 007 315,043 203, 670 70, 856 274, 526 TOTAL . . . 1, 122,726 636,746 1,760,470 888,408 641, 279 1,429,687 Factory phono sales at midyear pushed ahead to 1,894, 298 units from 1,567,385 a year earlier. Breakdown includes 1,191,326 portables & tables and 702,972 consoles — vs. 935,467 & 631,918 respectively in Jan.-June 1962. June factory sales totaled 455,199 phonos vs. June1962' s 383, 537. June was portable-&-table category's top 1963 month by far— with 305,946 units, nearly 100,000 ahead of previous high of 205,955 set in Jan., and more than 58,000 ahead of June-1962' s 247,932. Console sales improved to 149,253 from 135, 605 in year-ago month, and came within 700 units of equaling 1963' s monthly high of 149,923 posted in Feb. Here are EIA's official first-half factory sales: PHONO FACTORY SALES Port. & 1963 Port. & 1962 Month Table Console Total Table Console Total January 205,955 135,741 341,696 137,090 122, 469 259, 559 February 190,352 149,923 340, 275 130,495 124,917 255,412 March 200,571 129, 142 329, 713 166,408 132,075 298,483 April 165,016 76, 190 241, 206 120, 793 62, 309 183, 102 May 123,486 62,723 186, 209 132, 749 54, 543 187, 292 June 305,946 149, 253 455, 199 247,932 135, 605 383,537 TOTAL . . 1, 191,326 702,972 1, 894, 298 936,467 631,918 1,667,386