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8-TELEVISION DIGEST
AUGUST 26, 1963
before the law requires. So far only major TV brand anticipating new law by going all-channel throughout most of its line is Sears’ Silvertone (VoL 3:26 p7). Today's price market now appears to preclude i this type of action by majority of industry. *
Set makers are watching competitors closely, however. Standard Kollsman's Fred Edwards described current atmosphere: "Everybody's afraid somebody will jump the gun with a big advertising splurge. Nobody wants to do it. Yet everybody's preparing to change over to all-channel at a moment's notice, but they won't do it until they're required to— either by competition or by law."
PHONO SALES UP SHARPLY AT MIDYEAR: Distributor -to -dealer & factory sales of phonographs got strong June shotin-thearm and widened appreciably the cumulative lead over 1962' s Jan.June sales pace. EIA official figures show distributor phono sales in June jumped more than 40,500 units ahead of June 1962, pushed year-to-date volume nearly 330p00 units ahead. Factory sales rose more than 71, 600 units in June, and total half-year volume closed out with approximate 327,000 lead over year earlier.
First-half distributor sales totaled 1,759,470 phonographs— comfortably ahead of 1,429,687 in 1962' s first half. Portables & table models closed midyear outselling consoles by nearly 2-to-l, and both categories were markedly ahead of year earlier. Portable -table category, however, showed greater gain— to 1,122,725 units from 888,408, compared with consoles' improvement to 636,745 from 541,279.
June distributor sales rose to 315,043 from June-1962's 274,526. Portables-tables a year agooutsold consoles by nearly 3-to-l: 203,670 vs. 70, 856. This June, consoles narrowed edge to slightly more than 2-to-l: 215,036 vs. 100,007. June's 215,036 portables & tables scored 1963's monthly high for that category. June console sales were only 4th best of 6 months.
Here are EIA's official first-half distributor-to-dealer sales:
PHONO DISTRIBUTOR SALES
Port. &
1963
Port. &
1962
Month
Table
Console
Total
Table
Console
Total
January
204, 073
112,452
316,525
115,998
103, 730
219,728
February. . . . ,
192, 858
137, 114
329,792
130, 104
109,316
239, 420
March
211,745
134,407
346, 152
173,056
126, 201
299, 257
April
169,478
77, 252
246,730
129, 175
72,017
201, 192
May.
129, 535
75,513
205, 208
136,405
59, 159
195, 564
June
215,036
100, 007
315,043
203, 670
70, 856
274, 526
TOTAL
. . . 1, 122,726
636,746
1,760,470
888,408
641, 279
1,429,687
Factory phono sales at midyear pushed ahead to 1,894, 298 units from 1,567,385 a year earlier. Breakdown includes 1,191,326 portables & tables and 702,972 consoles — vs. 935,467 & 631,918 respectively in Jan.-June 1962.
June factory sales totaled 455,199 phonos vs. June1962' s 383, 537. June was portable-&-table category's top 1963 month by far— with 305,946 units, nearly 100,000 ahead of previous high of 205,955 set in Jan., and more than 58,000 ahead of June-1962' s 247,932. Console sales improved to 149,253 from 135, 605 in year-ago month, and came within 700 units of equaling 1963' s monthly high of 149,923 posted in Feb. Here are EIA's official first-half factory sales:
PHONO FACTORY SALES
Port. &
1963
Port. &
1962
Month
Table
Console
Total
Table
Console
Total
January
205,955
135,741
341,696
137,090
122, 469
259, 559
February
190,352
149,923
340, 275
130,495
124,917
255,412
March
200,571
129, 142
329, 713
166,408
132,075
298,483
April
165,016
76, 190
241, 206
120, 793
62, 309
183, 102
May
123,486
62,723
186, 209
132, 749
54, 543
187, 292
June
305,946
149, 253
455, 199
247,932
135, 605
383,537
TOTAL
. . 1, 191,326
702,972
1, 894, 298
936,467
631,918
1,667,386