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This appearance on CFTO was relative to our half millionth ticket sale . . . Through the kind cooperation of the station a three minute clip was run preceding the interview, free of charge, and during the question period many interesting facets of the movie came into prominence.
A huge blow-up was situated in the theatre lobby with the faces of Jane and Michael Banks fashioned so that they could be removed. Children were invited to pose behind the standee and be photographed. . . . This was very popular and interesting to the children.
A visit and a chat with Elwood Glover during his noon-day hour at the Four Season’s Hotel yields some useful publicity via T.V. In company with Paramount’s Win Barron the conversation fell to movies and gravitated to MARY POPPINS.
These happy people were the purchasers of the five hundred thousandth ticket to see MARY POPPINS and were the delighted recipients of bundles of prizes. The event got coverage in the dailies and in particular more T.V. representation.
Len Bishop, Manager of the Hollywood Theatre in Toronto, was the winner of the coveted Quigley Annual Award for Showmanship!
Len’s campaign for “Mary Poppins” in his theatre; won him the award. “Mary Poppins” held the world’s record for the longest engagement with 40 weeks in one
theatre.
Bish won 7 awards of $25.00 each in Famous Players’ contests with an addi
tional $100.00 for winning four awards.
In a letter to Len, R. W. Bolstad, our President said:
‘‘We are all very pleased to learn that you have won the Quigley Award for the fine job you did in selling ‘Mary Poppins”.
‘In winning this Award, you have brought honour, not only to yourself, but to
all of us in Famous Players.”
At almost every matinee performance when the auditoriums were well filled with kids personal contact was made at the end of the show. The gag was to get everyone to say SUPERCALIFRAGILISTICEXPIALIDOCIOUS. . . . The kids could say but very few adults... always a time for amusement.
Hundreds of letters were sent to school principals offering special prices for groups. Whole classes, during school hours, came in busloads... They came from far and near.
Uncle Bobby of television station CFTO boasts a tremendous kiddy audience and it was a happy visit with this effervescent showman who sold MARY POPPINS one hundred per cent to his young friends. He played the M.P. music generously and during the interview asked many pertinent questions relative to the picture.
Herb Mathers of Empire Films is presenting a new Rolleiflex camera in recognition of the publicity action on MARY POPPINS.