What's New? (Sep 1968)

NESTLE’S QUIK-SHAKE SHAKES UP BUSINESS! All of you now have your original shipment of Nestle’s Quick Shake Shaker Pace to help you launch your Fall activities and to stimulate your kiddies’ business. We emphasize “original snipment”’ because additional supplies are available to you while they last. But order early through your local T.C.L. office. ; Reports are drifting in already on the success of this promo and the results are clear and exciting. For example, with five days notice Don Dickerson, Roxy Theatre in Barrie, latched onto this fine giveaway as a “gimmick’’ to bolster his Saturday matinee replacement show for the Restricted PRUDENCE AND THE PILL. All of us are familiar with the discouraging results of these replacement shows. $30.00 — $40.00 maybe? Business in Barrie topped $200.00! And you can well imagine the candy bar sales. Don enthusiastically reports he had to use two extra girls to handle the increased business. This is not an isolated instance either. Cliff Mills, Capitol Theatre in St. Thomas did exactly the same thing on his replacement show for the Restricted THE GRADUATE ... same story, over $200.00 at the boxoffice and extra staff needed for the candy bar. FREE to the CHILDREN! NESTLES QUIK SHAKE SHAKER PACKS ) a Don Dickerson, Barrie, (he ordered a second shipment ofNestle’s right away!) — Mike Micelli, Palace Theatre, Windsor, — Charlie Bahrynowski, Capitol Theatre, Brantford, all promoted local merchants sales promotion BACK TO SCHOOL morning shows renting their theatres for various figures from $150.00 for,the 650 seat Roxy in Barrie to $260.00 for the 1,200 seat Capitol in Brantford. For the benefit of those who are not familiar with them it might be fruitful here to touch lightly on these merchant morning show rentals. It should be emphasized at the outset that they produce business for the cooperating merchant, or merchants, as well as us, and can be hung on such promos as “BACK TO SCHOOL” — “CHRISTMAS” — “SIDEWALK SALES” —“ THANKSGIVING SALES” — “ANNIVERSARY SALES” efc. This sort of promo can be sold two ways, (a) one merchant rents the entire theatre for say, $200.00, and is supplied with tickets to the seating Capacity of your theatre. He makes use of the tickets as sales ‘loss leader’, or gimmick, giving them away with every purchase of “xX” dollars in his merchandise, or, (b) rent the theatre to ten merchants at $20.00 each splitting your seating capacity between them. It works out to the same rental figure. The merchants are supplied with theatre, staff, and a flat buy show of cartoons, shorts, featurettes etc., to provide about an hour and a half of film. Your booker will be happy to help you with this. You are well advised not to be chintzy about the length of show. It should never be much less than the recommended hour and a half then everyone winds up happy, merchants and youngsters alike. So will you! © © 6 6 € 66 © © © O&O OG OY OC OCG GCG GCG CHGS AN INTERESTING PARABLE Who plays the most important role in our corporate economic structure? Perhaps the answer lies in an old Middle East tale. Abdullah the chieftain had three sons. He decided to test which son loved him most, so he sent them out to see which would bring him the most valuable present. The three sons met in a distant city to compare the gifts they had found. The first had a crystal ball in which he could see what was going on anywhere in the world. The second had a carpet which would carry him and others anywhere. The third had discovered a medicine that would cure any disease. The first used his glass to see what was going on at home and saw his father ill in bed. The second carried all three home on his magic carpet. The third gave his father the medicine which saved his life. Which gift had been the most valueable? This puzzle the father could not solve. All sons loved him equally. And so it is with employee, executive management and the customers on whom we depend for our livelihood. No business can be successful without the co-operation of all three. That's the meaning of teamwork which can result in customer satisfaction, personal and corporate accomplishment. 29 DON CRUMP SAYS ‘THANKS FELLAS.” Speaking for all the members of the Statistical, Audit and Accounting departments, Don has asked me to express their very sincere thanks for the truly wonderful co-operation extended by all of our managers during the recent disruptive mail strike. Because of this fine co-operation the lines of communication were kept open and the work of the departments concerned flowed along at an almost normal pace. This is just another practical example of what a little team work can accomplish. Thanks again guys and gals. ig, “BD SS , ss tel SPECIAL.