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IF YOU CAN'T STAND THE HEAT
Eee
/ believe it was former wget of the United States aah S. Truman, who Gee iscussing the: pressures. and a
simplify the salient facts, hours and spapitians ae dane: theatres, only to discover to our dismay that after a few weeks earey become so. disenchanted, i ‘in fact feel cheated, qui
and we have to start all over again?
This is no longer the simple business it was ier you aiid | got into. it. iG ‘is an evalunartary’ and rev from fo elated isi beau It’s a whole | new way of life with a brand n new set of rules. Ati i hat
es told the es both ‘idles at fe
material
A FIRST FOR FAMOUS |
This issue of WHAT’S NEW has been produced in its” entirety right here pee our office. All of the type was set on |
our own |.B.M. Composer, and the
“printing done on our newly acquired»
| offset presses. The only thing we miss is a plate maker,
that equipment |
the printing for every theatre on the circuit, letterheads, envelopes, sche— dules, heralds etc., not exceed 11”
ive immediately you will please requiisition all necessary printing through |
Florence Van Heek, and if our machines can’t handle it she will call for
tenders and get the best prices pos|
Remember, this is an off-set and_ will reproduce anything, illustrations etc. Attach copy
sible. press
type,
required to a regular requisition and forward to Florence, indicating num|
ber desired.
ED
Ralph Schonert is in charge of ‘our printing department, and Mr. Len Cowie has been engaged to operate the equipment.
We seated out on the premise ates
and that portion | | had to be farmed out. We hope to add | in the near future. |We are now equipped — to do all
as long as they do. ) x 17” overall. Effect
Then, and only then will the cae rate. among | trainees My and we e'l experience aie joy. ar into. one of the most Lecter ee ‘in the Habs aie Reon, of our eee:
WHAT'S NEW? You" RE i SUPPOSED TO TELL US i ne
this was to be a truly family publica—
tion, and from the ‘many complimen_ tary comments received to date tu would appear ‘that we have been suc: .
cessful. in achieveing | our “objectives. “Only. one thing bugs us . . and that’s. the conspicuous absence ae voluntary information from the field.
If you don’t tell us pte is going on
‘in your location there is no way, but
no way in which you will see it in ie
print. This is YOUR showcase and we are ready and more than willing to.
publish anything that may be rot ine: terest to our. readers, all of the em
ployees of our. ‘company. ‘It is up to”
you to provide us with that informao
tion.
say tars in the field and to advise US. promptly of anything of interest inyour theatre affecting your staff sae: families. If a picture tells the story better, send along a black and white print. .
We can’t promise to publish EV. ERY THING, and also reserve the. He to edit all material submitted, but it’s a pretty safe bet that most of your submissions will appear in print. So, be a good reporter, and REPORT. We'll take it from there.
count. oe Pe oP Pati ake . This is a ‘major eecicerollac nets ‘ oe of the largest concerns in this — line of business in Canada, and i isonly | the forerunner on” many more Such og _ deals to come. Complete details willbe available shortly, and adds Jim, “This oe a ay the beginning... ia ta gt
We ask you again to act as our LGicy
qeebes jaminiote stat fate banetits; just: to put ey ies in vf ee
ade
Fi P. ‘Adantiticatian: we be geodon pon ! Pea which When Ui at